About Us

About Us

Meet the Team

Meet the Team

Kai Cromwell - Founder/Director

Kai Cromwell - Founder/Director

Kai Cromwell - Founder/Director

I founded New Seas in 2022 with one goal in mind: build the best Shopify SEO Agency on earth. Since, we've helped 50+ brands scale their organic search revenue on autopilot. I'm also the SEO Coach at dailymentor.co, a community of 300+ 7 & 8-figure brands.


When I'm not working, I'm surfing, playing beach volleyball, traveling (30+ countries & counting, pictured in Thailand in this photo).

Faraz Ahmed - SEO Lead

Faraz Ahmed - SEO Lead

Faraz Ahmed - SEO Lead

Faraz leads SEO growth strategies, helping your brand turn organic & AI traffic into meaningful revenue.


Outside of work, Faraz enjoys strategy games and solving complex problems, but these days most of his time is joyfully spent keeping up with his energetic two-year-old son. He’s also a fan of Call of Duty and quiet evenings with family. One thing he’s certain of, he will not be eating beef liver again.

Marie Look - Head of Content

Marie Look - Head of Content

Marie Look - Head of Content

I'm the content expert at New Seas, blending SEO (& now AI) strategy & tone to help grow your brand. I formerly managed content at MasterClass & created content at HowStuffWorks, and worked as a journalist covering travel & pop culture for a host of national magazines & a TV network.


Outside of work, I like to play tennis and spend time with my family and friends

Shaini Wilson - Content Lead

Shaini Wilson - Content Lead

Shaini Wilson - Content Lead

I specialize in full-funnel content that drives high-intent customers to brands like yours. Together, Marie & I have contributed to 7000+ #1 rankings on Google, and most recently, 100% MoM AI traffic growth for all of our clients.


Whenever I’m free, I’m at the beach swimming, surfing and getting a tan. You can also find me playing Scrabble for fun !

Glenn Maglasang - Shopify Developer

Glenn Maglasang - Shopify Developer

Glenn Maglasang - Shopify Developer

I'm the resident technical SEO expert at New Seas, and I make sure search engines & LLMs have the best view of your brand.


A little about me… My wife finds it sweet when I always stare at her. Not until she figures out I am coding in my mind trying to find a bug while at a family dinner. She found out after I subconsciously ask her how to center a div. I also found to love nature after she let me sleep outside. Now I have a new hobby. Which she thought a lot less expensive than buying motorcycle parts.

I'm the resident technical SEO expert at New Seas, and I make sure search engines & LLMs have the best view of your brand.


A little about me… My wife finds it sweet when I always stare at her. Not until she figures out I am coding in my mind trying to find a bug while at a family dinner. She found out after I subconsciously ask her how to center a div. I also found to love nature after she let me sleep outside. Now I have a new hobby. Which she thought a lot less expensive than buying motorcycle parts.

Adele van Heerden - Head of Ops

Adele van Heerden - Head of Ops

Adele van Heerden - Head of Ops

I keep things running smoothly behind the scenes, building efficient workflows (often with a dash of AI) and supporting our link building efforts to grow traffic for our brands. Think of me as the quiet engine running on caffeine and a never-ending to-do list.


Outside of work, I’m a year-round ice cream lover and gym regular who treasures downtime with my son and needy cat. I also enjoy walks with my husband and our tiny but fearless dog, who’s convinced he’s king of the block.

Caryl Jan Sosa - Ops Assistant

Caryl Jan Sosa - Ops Assistant

Caryl Jan Sosa - Ops Assistant

I support SEO ops from end to end — Shopify, Semrush, you name it. I help projects stay on track and support our team wherever I'm needed.


Outside of work, I’m an RN who volunteers at cosplay events and mentors local organizers. I’m also a multi-instrumentalist in two bands, with a gospel EP on the way, and I love exploring new cultures through travel.

Matthew Jan Sosa - Outreach Lead

Matthew Jan Sosa - Outreach Lead

Matthew Jan Sosa - Outreach Lead

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Frequently Asked Questions
FAQs

What kind of brands do you work well with?

Which kinds of brands do you not work with?

What kind of Shopify SEO agency services do you offer?

How do you optimize for AI & LLMs?

What is the typical ROI for your eCommerce SEO agency?

How long does it usually take to see results from SEO?

How does SEO cater to my specific industry within eCommerce?

What makes you different than other eCommerce SEO agencies?

What kind of brands do you work well with?

Which kinds of brands do you not work with?

What kind of Shopify SEO agency services do you offer?

How do you optimize for AI & LLMs?

What is the typical ROI for your eCommerce SEO agency?

How long does it usually take to see results from SEO?

How does SEO cater to my specific industry within eCommerce?

What makes you different than other eCommerce SEO agencies?

What kind of brands do you work well with?

Which kinds of brands do you not work with?

What kind of Shopify SEO agency services do you offer?

How do you optimize for AI & LLMs?

What is the typical ROI for your eCommerce SEO agency?

How long does it usually take to see results from SEO?

How does SEO cater to my specific industry within eCommerce?

What makes you different than other eCommerce SEO agencies?