Want to increase traffic to your Shopify store and make more money? Search Engine Optimization (SEO) can help. These tips can help you save money on agency fees and significantly increase your store's traffic and sales in just a few months.

Technical SEO Basics

First, take care of the basic technical stuff. Spend a few hours fixing broken links on your site. Ensure your robots.txt file is configured correctly so search engines can effectively crawl your site. Compress your images to improve your site's load speed. Delete any unused code from old apps that you no longer use. This will keep your page load times fast. Set up weekly checks to identify any new issues that arise.

• Fix broken links

• Configure robots.txt

• Compress images

• Delete unused code

• Set up weekly checks.

Keyword Research

Keyword research is fundamental. Spend time finding keywords that have high search volume but low competition. Then, map out these keywords for your homepage, collection pages, and product pages.

Here's an example for a skincare store:

• Homepage: Optimize for "skincare supplements."

• Collection Page: Target "Vitamin D supplements."

• Product Page: Optimize for "vitamin D supplement pills."

Keyword Implementation

Once you have your keywords, add them to these places on each page:

• Title tag/H1 tag

• URL

• Meta title

• Meta description

• Image alt text

• First sentence of the page's content

• Naturally, throughout the content (2-3 times in product descriptions, 4-5 times in collection descriptions, and more in blog posts).

Build Authority with Blogs

Create blog content that supports your collections or products. Blogs show search engines and customers that you are an expert in your field. This builds trust and helps you rank higher, generate more revenue, and boost your conversion rate. Start with keywords that are likely to convert customers, then move to broader topics.

Internal Linking

Build internal links between your blogs. If you don't, your blog pages may not get much traffic. Ensure that you include at least three to five internal links to other relevant blogs within the same topic area.

For example, if you have a blog post called "Best Skincare Routine of 2024," you could include a sentence like: "Using high-quality moisturizers is essential to a great skincare routine." Then, link the words "high-quality moisturizers" to another article you wrote called "Best Moisturizers of 2024."

Update Pages

Update your pages regularly to enhance their search engine rankings. Aim to do this every other month or every three months. To get more traffic, you can either improve the rankings of existing pages or create new pages. It's often easier to update an existing page.

The fastest ways to update your page are:

• Build new internal links to it.

• Add more valuable content.

• Update the meta title or intro paragraph.

Build Backlinks

Backlinks are links from other websites to your site. They can help you make more money. Start with just a few backlinks per month and gradually build them over time. Backlinks help your product and collection pages rank higher in search engine results.

Use Blog Traffic

Blog traffic may not convert as well as traffic to your product pages. But that doesn't mean blog visitors will never become customers. You can capture their information and get them into your funnel.

Here are two ways:

• Add email and SMS sign-up forms to your blog.

• Set up Google remarketing ads. This will show your ads to blog visitors for the next 30-90 days.

Without these steps, most of your blog visitors will never return to your site or convert into customers.

Content About Competitors

Write articles that compare your products to your competitors' products. These articles provide an opportunity to showcase your strengths and highlight your unique selling points. Don't bash your competitors. Instead, be fair and explain what makes you and them different.

While these articles may not significantly increase your blog traffic, they can improve your conversions.

Be Patient

SEO takes time. If you resolve your technical issues, optimize your pages, and establish links, you will notice progress within the first 30 days. Rankings may fluctuate, but consistently implementing these tips over time will yield results.

Execute your plan and stick to it for at least three months before making any significant changes.

Take Action Today

These 10 SEO tips can help you improve your Shopify store's ranking in 2025.