Understanding the power of on-page SEO is key to increasing your Shopify store's visibility on Google. By ensuring your website is easily comprehensible to Google, you pave the way for higher rankings and a larger customer base.

On-page SEO, the cornerstone of your SEO strategy, is not as complex as it may seem. It's not just about research, but also about using the right keywords in the right places. Let's examine these key locations in more detail.

Where to Put Your Keywords

Here are the spots where your main keyword needs to be:

• Title (H1)

• Meta Title

• Meta Description

• URL Slug

• Image Alt Text

• Throughout Your Content

These spots matter for every page on your site. This includes product pages, collection pages, and blog posts. Now, let's look at each one in detail.

Title (H1)

Your title, also known as the H1 tag, is typically the product name, collection name, or blog post title on your Shopify store. Google examines this first to determine what your page is about. It's like the cover of a book.

Meta Title

The meta title is the blue text you see in Google search results. Your primary keyword must be in the meta title. If it's not, you likely won't reach the first page of Google.

If you're working on a product page or collection page, add a call-to-action (CTA) to your meta title. A CTA tells people what to do. For example, "Buy," "Shop," or "On Sale."

Here's a simple formula for your meta title:

Shop + [Your Keyword] - [Your Brand Name]

For example: "Shop Collagen Supplements - The Collagen Company"

Meta Description

The meta description is the short text under the blue link in search results. It's not a direct ranking factor. This means that adding your keyword here won't automatically boost your ranking in search results.

However, it's still a good idea to write engaging meta descriptions for your important pages. These are your top products and collections. A well-crafted meta description will encourage people to click on your link. When your keyword is in the meta description, Google bolds it, drawing the user's eye and leading to more clicks.

If your pages aren't on the first page of Google, don't worry about meta descriptions yet. Focus on other things that will help you rank higher first.

URL Slug

The URL slug is the last part of your website address. It should be short and include your primary keyword.

Instead of a URL like this:

yourstore.com/product/xyz123

Use a URL like this:

yourstore.com/product/collagen-protein

This is helpful for both users and Google. It also makes it easier to manage your URLs if you ever make changes to your site.

Image Alt Text

Image alt text is a short description of your image. It helps Google understand what the image is about. More importantly, it makes your website accessible to people with disabilities. This is important for legal reasons.

Add your keyword to the image alt text, but don't stuff it with keywords. Keep it short and natural.

Additionally, name your image file with your target keyword before uploading it—for example, collagen-protein.jpg. Compress your images to reduce their loading time. Slow loading times can hurt your search rankings.

Throughout Your Content

Avoid overusing keywords in your content. Keyword density is not as important as it used to be. Just mention your keyword naturally a few times. Try to use it in the first sentence or two.

Also, use related keywords. These are words that are similar to your primary keyword. You can use tools like ChatGPT to find these related keywords.

Write your content first. Then, after a few weeks, check Google Search Console to see what keywords you're already ranking for. Then, optimize your content for those keywords.

Other On-Page SEO Tips

Besides the places listed above, here are some other things to keep in mind:

• Create helpful, reliable, and people-first content that prioritizes the needs of your audience. Google wants to rank content that is useful and trustworthy.

• Make your content easy to read. Use short sentences and simple words. Break up your text with headings, images, and videos to make it more engaging and visually appealing.

• Make sure your content is valuable. Does it fully answer the user's question? Does it show that you know what you're talking about?

• Check out your competitors. See what they're doing and do it better.

The Key to Success

While on-page SEO may seem repetitive, the results it can bring are anything but. By consistently applying these strategies to every page of your Shopify store, you can outshine your competitors and see your rankings soar.

Ready to take your Shopify store to the next level? Start implementing these on-page SEO tips today and watch your rankings soar!