Ready to see your dropshipping store's revenue skyrocket? This guide is your ticket to rapid growth in organic search revenue. Many dropshippers overlook the power of SEO, but it's a game-changer that can propel you ahead of your competitors and boost your earnings. Unlike paid ads, SEO is a cost-effective strategy that can consistently increase your revenue on a month-to-month basis.

This straightforward six-step plan is all you need to master organic search and expand your dropshipping business.

1. Find the Right Keywords

One of the most common pitfalls for dropshippers is chasing after unattainable keywords. Instead of going for broad, popular terms right off the bat, focus on specific, high-intent keywords that are easier to rank for.

Instead of "patio furniture," try:

• Patio furniture set with fire pit

• Three-piece patio furniture set

• Wicker patio furniture

These keywords have less search volume, but they're also much easier to rank for. Additionally, people searching for these specific terms are more likely to make a purchase.

When doing keyword research, focus on these three things:

• Search Volume vs. Difficulty: Find keywords with enough searches to be worth the effort, but low enough competition that you can rank for them.

• Search Intent: Check the top search results to see what Google is showing. If you see big brands like Wayfair or Home Depot, it will be hard to rank quickly. If you see smaller stores or dropshippers, that's a good sign.

• Collection Clusters: Think about how you can rank a collection page for one keyword and also rank for similar keywords. This lets you get the most out of each page.

2. Optimize Your Pages

Optimizing your product and collection pages can make a big difference.

Collection Pages:

• Title: Use your target keyword exactly. If your collection is "wicker patio furniture sets," that should be your title.

• Meta Title: Use a close version of your keyword, with a call to action. For example: "Wicker Patio Furniture Sets - Free Shipping Over $299!"

• Description:

  • Short Intro: Write 50-100 words of short, catchy text above your products.

  • Longer Description: Write a 300-500 word description below your products, including the benefits of your collection and FAQs.

Product Pages:

• Write unique, detailed descriptions.

• List key features and benefits.

• Include measurements and specs.

• Use high-quality, optimized images.

Warning: Don't just copy and paste descriptions from your supplier! You need to rewrite them to avoid hurting your credibility and search rankings.

3. Technical SEO

Technical SEO can be annoying, but there are a few things you should do:

• Block Tag Pages: Shopify creates tag pages, vendor collections, and product type collections that are thin content. Block these in your robots.txt file.

• Fix Product URLs: Ensure your product URLs are concise and straightforward, such as yourstore.com/product/product-name.

4. Build Topical Authority

Topical authority shows Google that you're an expert on a specific topic. To build it, create content clusters around your main product categories.

For example, if you sell protein powder, don't just write one blog post about it; instead, create multiple blog posts that cover different aspects of the product. Instead, answer many questions about protein powder, such as:

• What's the best protein powder?

• What does protein powder do?

• How much protein powder should I take per day?

You don't need tons of blog posts. Focus on topics, not just keywords. In most niches, you can build topical authority with 10-40 articles.

Every piece of content should have a purpose: to provide internal links to your money pages (your products and collections).

5. Use Internal Links

Internal links pass value to your most important pages.

When you create a blog post, link to your relevant product or collection pages within the first 100-200 words. Additionally, include 2-3 links to other relevant blog posts.

Link between collections to create a clear structure that Google and users can understand.

For collection pages, use exact match anchor text for your internal links. This tells Google exactly what the page is about.

Here's a good linking structure:

• Homepage → Core Collections

• Collections → Related Collections

• Blog Posts → Other Blog Posts and Target Collection

Do not link from collection or product pages to blog posts. This takes users away from the checkout process.

6. Build Quality Backlinks

Backlinks are like votes of confidence from other websites. The more quality backlinks you have, the higher you'll rank.

Warning: Don't buy cheap backlinks or engage in any form of link schemes! Google will penalize you for these unethical practices. Instead, focus on creating high-quality content that naturally attracts backlinks.

Instead, focus on quality over quantity. A link from a well-known website in your niche, a reputable blog post, or a popular social media account is worth much more than a link from a low-quality site.

Here are a few backlink strategies:

• Link Insertions: Identify relevant sites in your niche with high traffic and request that they include a link to your site within their content.

• PR Syndication: Write news articles about your brand and share them across many platforms.

• Reactive PR: Use services to find journalists who are looking for expert comments and pitch your brand as a source.

Aim to get 5-10 quality links per month.

Ready to Dominate Dropshipping SEO?

SEO is a powerful way to grow your dropshipping business. By finding the right keywords, optimizing your pages, establishing topical authority, utilizing internal links, and acquiring high-quality backlinks, you can dominate organic search and generate substantial revenue.

Take action now! Start with these six steps and watch your organic revenue grow.