Do you want your online store to appear higher in Google search results? It can be challenging when big companies like Amazon, Target, and Walmart consistently remain at the top. They have strong websites and a large customer base. But don't worry! You can still beat them.

This guide will show you how to find and utilize keywords that these major stores aren't using effectively. By doing so, you can attract more customers to your site and potentially surpass these giants in search rankings.

Why It's Hard to Compete

Big stores have many things that help them rank high on Google:

• Strong websites: Their sites have been around for a long time and have many links from other sites.

• Lots of traffic: Many people visit their sites every day.

• Fresh content: They have numerous customer reviews that are frequently updated.

It's hard to beat these things, but it's not impossible.

Finding the Right Keywords

The trick is to find keywords that are easier to rank for. These are often longer and more specific keywords that larger stores tend not to focus on.

Here's how to find them:

1. Search for your main keyword on Google. This is the main word people use to find your product. For example, "men's socks" or "men's shorts."

2. Look at the websites that show up. See if big stores like Amazon or Walmart are at the top.

3. Copy the link from the top result.

4. Go to Ahrefs. This tool helps you find relevant keywords.

5. Paste the link into Ahrefs. Choose "Path" next to the link.

6. Review the keywords for which the page ranks. Ahrefs will show you all the keywords for which the page is found.

7. Add filters to find good keywords. Look for keywords that include words like "buy," "sale," or "shop." These words indicate that people are ready to make a purchase.

8. Find keywords with good search volume and low difficulty. Look for keywords that are searched at least 100 times a month and have a keyword difficulty (KD) of less than 20.

Example: Men's Socks

Let's say you want to sell men's socks. You search for "men's socks" on Google and see that Amazon is at the top. Copy the Amazon link and paste it into Ahrefs.

You add the filters "buy," "sale," and "shop." Then, you look for keywords with good search volume and low difficulty.

You might find the keyword "men's socks on sale." This keyword gets 500 searches a month and has a KD of 1. This is a good keyword to target because it's not too hard to rank for.

Example: Men's Shorts

Let's say you want to sell men's shorts. You search for "men's shorts" on Google and see that Amazon is at the top. Copy the Amazon link and paste it into Ahrefs.

You add the filters "buy," "sale," and "shop." You might find the keyword "men's shorts sale." This keyword gets 2,400 searches a month and has a KD of 11. This is a good keyword to target because it has good search volume and is not too hard to rank for.

Using Your Keywords

Once you've found a suitable keyword, you should incorporate it into your website. This will help Google find your page when people search for that keyword.

Put the keyword in these places:

• URL: The website address of your page.

• Meta title: The title that shows up on Google search results.

• Meta description: The short description that shows up on Google search results.

• Page title: The title that shows up on your page.

• H2: A heading on your page.

• Image alt text: The description of your images.

• Throughout the content: Use the keyword naturally in your page's text.

Don't Wait, Start Ranking Today!

It can take a considerable amount of time to rank for general keywords like "men's socks" or "men's shorts." But by finding and using more specific keywords, you can start getting more traffic to your site sooner. This strategy is not just a workaround; it's a powerful tool that can help you outmaneuver the big stores in search results.

Ready to take your online store to the next level? Start using this strategy today and watch your website rise in the Google rankings. With this guide, you have the tools and knowledge to compete with the big players and emerge as the leader.