Do you want to help brands unlock their full revenue potential through SEO? SEO strategies have the potential to boost a brand's monthly earnings significantly. Some brands have witnessed a staggering increase from $12,000 to $74,000 a month, while others have seen their earnings soar from $3,000 to over $200,000. This post will guide you through the key steps to create these revenue-boosting SEO strategies, offering a roadmap for any brand to reach its first $100,000 a month.

The Four Key Parts of an Effective SEO Strategy

Four key parts make these SEO strategies work so well:

1. Website Audit

2. Custom Strategy

3. Pour Fuel on the Fire

4. Analyze and Iterate

Let's get started!

Website Audit: The Most Overlooked Step

The first, and most often overlooked, step in e-commerce SEO is conducting a comprehensive website audit. Many people want to jump into using AI or building backlinks. But if you skip this step, your SEO strategy will not work as well. You could do everything else right for months and see no progress.

Before starting any SEO work, it is essential to audit the website. This helps you see what you are working with and where you can find chances to improve. The audit has three main parts:

• Technical SEO

• On-Page SEO

• Off-Page SEO

Technical SEO

Regardless of the site you examine, you will find technical issues. If you are watching this, your website likely has room for improvement as well. Focus on these specific things:

• Site structure: How the site is set up.

• Broken links: Links on the site that don't work.

• Indexing issues: Problems with Google finding and listing the site.

• Duplicate content: When the same content appears in more than one place on the site.

• Schema setup: Adding special code to help search engines understand the content.

There are many other parts of technical SEO. But, for most e-commerce brands, these are the ones that will make the most significant difference. Focus on these to get the best results.

On-Page SEO

Next, look at the on-page SEO. This means checking the content and keywords on the site. Separate your findings into two groups:

• Existing Opportunities: Pages that are already on the site but need improvement.

• New Opportunities: Keywords that the brand should target, but are not yet on the site.

Review all the key pages and blog content. Figure out how to make the most of both existing and new opportunities.

Off-Page SEO

The last part of the audit is off-page SEO. This involves examining the site's backlinks.

• Backlink profile: The links from other websites to your site.

• Compare to competitors: See how your backlinks compare to those of your competitors.

• Spammy links: Check for low-quality or harmful links.

• Anchor variation: The words used in the links pointing to your site.

• Top pages linked: Which pages on your site get the most links?

• Internal linking: How pages on your site link to each other.

After the audit, you will have a clear understanding of the site's current status. Now, you can start to build an actual strategy.

Custom Strategy: A Unique Plan Tailored to Each Brand

The problem with most SEO plans is that they skip the audit. They offer a standard package without reviewing your site first. This might include a few blog posts and backlinks each month. However, it often fails because it is not tailored to your brand.

Every strategy should be unique to the brand and tailored to the findings from the audit. The number of blogs, backlinks, and other features will vary for each plan.

How to Build a Strategy

Here's how to build a strategy and the timeline to follow:

• First 7-10 Days: Complete all technical SEO tasks. The site does not need to be perfect. Address the significant issues identified in the audit.

• At the same time, sort through on-page and off-page opportunities. Focus on existing on-page opportunities first. It is faster to update a page than to create a new one.

• Early Wins: Brands like to see wins happen fast. By updating pages and adding internal links, you can see results in days.

• Maximize Existing Opportunities: Extract as much value as possible from the site before initiating new projects.

• Backlink Campaigns: Start backlink campaigns at the start of week two. You should start to get links by week three.

• Month One: The first 30-45 days are critical. Move quickly and accomplish a great deal.

By the end of month one, you should have already made significant progress. This is when you move on to the next step.

Pour Fuel on the Fire: Keep the Momentum Going

You have started a fire, and now it's time to keep it burning. This means:

• Publish New Blogs: Write four to eight new blog posts each month.

• Build Backlinks: Get six to fifteen new backlinks each month.

• Update Internal Links: As you add new content and backlinks, ensure that the internal links are updated to reflect these changes.

• Optimize Money Pages: As key pages get into the top 15-20 rankings, keep making them better.

The goal is to push the most important pages into the top three spots. This is where they will start to make the most money. Page one is good, but the top three are where the real money comes in. At this point, you will begin to notice significant improvements in traffic. Then, you can move on to the next step.

Analyze and Iterate: Make Changes Based on Data

This step occurs between months two and six, depending on the brand. By month six, you should expect the brand to be on page one. Once they are there, take a step back and look at what is working and what is not.

What got you from page five to the bottom of page one will not be the same as what gets you to the top. You need to make changes to get even better results.

• Slow Down Blog Publishing: Consider reducing the number of blogs from four to six to two to four.

• Increase Link Building: Focus on acquiring high-quality backlinks.

• Adjust Copy: Update the content on the target pages. Use data from Google Search Console to help.

• Internal Linking: Get more aggressive with anchor text to boost page rankings.

When you reach those top three spots, work to stay there. You can do this by:

• Building more branded anchors.

• Ranking the same page for more keywords.

• Building new pages for the brand's ideal customers.

Ready to Grow Your Brand With SEO?

By following these four key components, you can create SEO strategies that help brands generate significantly more revenue. Start with a comprehensive website audit, create a customized plan, maintain momentum, and make informed changes based on data-driven insights. If you are ready to scale your brand, it is time to use these strategies and see the results.