Want to boost your online store's search engine ranking and get more customers? Search Engine Optimization (SEO) is key. However, the right SEO strategy depends on your store's revenue and the number of products you sell.

This guide breaks down SEO tactics for businesses of different sizes and product ranges. You'll learn how to create an SEO plan tailored to your specific needs.

SEO for Different Revenue Levels

Your store's yearly revenue affects how much you can spend on SEO. Here's what to focus on at different income levels:

$0 - $100,000 Per Year

If your store is new or has limited income, cash is tight. Focus on creating content yourself or with your team.

• Content is king. Write blog posts and create product pages.

• Do it yourself. You likely can't afford to hire someone.

• Avoid low-quality services. Don't waste money on cheap SEO that doesn't work.

$100,000 - $500,000 Per Year

You're making sales, but still growing. Keep doing SEO yourself unless you find someone talented and affordable.

• Keep creating content. Blogs and product pages are still essential.

• Be careful when hiring. Many freelancers or agencies may not be worth the cost.

• Continue doing it yourself. Until you find the right person, keep managing SEO internally.

$500,000 - $5 Million Per Year

Now you have more money to invest in SEO. You can likely hire an agency or freelancer.

• Consider hiring help. Look for an agency or freelancer.

• Expect to pay $1,000 - $10,000 per month. SEO services vary in cost.

• Focus on results. Don't just look at what the agency says they'll do. Consider the results they can provide.

Essential Considerations When Hiring:

• Avoid cheap services. Agencies charging less than $1,000 a month might not deliver results.

• Check case studies. Make sure they have proof of successful SEO campaigns.

• Focus on ROI. Will their work increase your sales?

A good SEO provider should aim for at least a 2x return on your investment. This means that if you pay them $2,000-$5,000 a month, they should bring in at least double that amount in additional revenue. This is a key metric to consider when evaluating the effectiveness of your SEO strategy.

$5 Million - $100 Million Per Year

At this level, you require a robust SEO strategy to continue growing. Hiring an agency or freelancer is a good idea.

• Hire experts. Find an agency or freelancer with a proven track record.

• Focus on revenue, not tasks. Please don't get caught up in how many pages they optimize or links they build.

• Look for custom strategies. Avoid agencies that offer one-size-fits-all packages.

A good agency will create a plan to add $500,000 or more to your yearly revenue.

$100 Million + Per Year

If your company is this large, consider building an in-house SEO team. However, some large companies still use agencies.

• Consider an in-house team. You have the resources to hire full-time SEO experts.

• Work with an agency. If you prefer outside help, choose an agency with experience working with large brands.

SEO for Different Product Catalog Sizes

The number of products you sell also affects your SEO strategy. Here's how to approach SEO with different product catalog sizes:

Single Product Store

If you only sell one product, your SEO plan should focus on content.

• Create lots of content. Write blog posts that target customers at every stage of the buying process.

• Target competitor keywords. Write content that compares your product to similar products.

• Stretch your reach. Find keywords related to the problems your product solves.

• Optimize your homepage. Use your main keyword on your homepage to help it rank higher in search engine results.

• Build links to your homepage. Most of your links should point to your homepage.

Small Catalog (2-50 Products)

With a small product range, focus on your product and collection pages.

• Optimize product pages. Use clear, simple language to describe each product.

• Create multiple collections. Sort your products into different collections to target more keywords.

• Build links to your collections. Use link insertions and guest posts to get links to your collection pages.

Medium Catalog (50-500+ Products)

If you have a medium-sized catalog, focus on the bottom of the sales funnel.

• Optimize existing collections. Make sure all your collections are optimized for relevant keywords.

• Create new collections. Explore new ways to categorize your products and target additional keywords.

• Optimize top-selling products. Focus on products that already rank well or generate the most revenue.

• Use plain language. Describe your products in simple terms.

• Build links to collections. Use various methods to get links to your collection pages.

Conclusion

Creating a successful e-commerce SEO strategy crucially depends on understanding your revenue and product catalog. By following the tips in this guide, you can build an SEO plan that drives traffic, increases sales, and helps your business grow.

Ready to take your e-commerce SEO to the next level? Implement these strategies today and witness the transformation of your online store's search engine rankings!