Want to leave your competitors in the dust and see your e-commerce business thrive? You can help your website rank higher in Google's search results. This guide will show you how to outrank 99% of your e-commerce competitors. Even big names like Amazon don't stand a chance.

These steps are not just theoretical. They are proven strategies that have catapulted brands from a modest $33,000 a month to a staggering $343,000 in just 48 days! By following these steps diligently, you too can witness such remarkable growth. The potential is there, waiting for you to seize it.

Technical SEO: Getting the Basics Right

Technical SEO might sound scary, but it's not. You don't need to be a coding expert. Focus on these key areas:

• Site Structure: Make sure your website is easy to navigate.

• Broken Links and 404s: Fix any broken links on your site. These lead to error pages and frustrate users.

• 301 Redirects: Keep 301 redirect chains short. Long chains slow down your site.

• Thin and Duplicate Content: Make sure all your content is original and valuable.

• Pagination: Set up pagination correctly for pages with a large number of products.

• Schema: Utilize schema markup to assist search engines in comprehending your content.

Remember, you're not alone in this journey. Numerous free resources are available online to assist you with these tasks. Whether it's a quick Google search or seeking advice from forums, there's a wealth of information at your fingertips. Don't hesitate to reach out for help when you need it.

What Not To Do

Don't waste time on things that don't matter much:

• Page Speed Score: Unless your site is slow (4-5+ seconds), don't worry too much about your page speed score.

• Custom Theme Edits: A fancy theme won't magically make you successful.

• Spending Too Much Time: Focus on the basics. Don't spend more than a few hours a month on technical SEO after the initial setup is complete.

Utilize tools like Google Search Console or Screaming Frog to inspect your site regularly. Address any significant issues, but strive for improvement rather than perfection.

Keyword Research: Think Like Your Customer

Keyword research is super important. Think of it like a funnel. You need to match the right keywords to each stage of the buying process.

The biggest mistake brands make is failing to understand search intent. Your keywords must match what people are searching for.

• Purchase Intent: To rank a product or collection page, the keyword must indicate that people are interested in making a purchase. Search for the keyword and see if the top results are product pages. If they are blog posts, it's not a good keyword for a product page.

Focus on money keywords first. These are the keywords people use when they're ready to buy. For instance, if you sell organic face sunscreen, a money keyword could be 'buy organic face sunscreen'.

Funnel Mapping

Most brands believe they have only one funnel. But each product and collection has its funnel. If you sell sunscreen, you might have different funnels for:

• Organic face sunscreen

• Mineral face sunscreen

• Body sunscreen

Each of these products needs its own keyword strategy.

1. Start with the bottom of the funnel. Find the keywords that show purchase intent.

2. Move to the middle of the funnel. Find keywords that help you convince customers that your product is the best choice. Use "best of" or "versus" type content.

3. Finish with the top of the funnel. Identify keywords that address questions and draw people into your funnel. "What is..." or "How to..." type keywords work well here.

Do one funnel at a time. This helps you stay focused and get better results.

On-Page Optimization: Make Each Page Shine

Optimize each page for a single primary keyword. This is how you tell Google what the page is about.

Start with your product and collection pages. You want to make money, so optimize the pages that sell things first.

How to Optimize

Put your target keyword in these places:

• Page title (H1 tag)

• Meta title

• Meta description

• URL

• Image alt text

• First sentence of your content

• A few more times, naturally, throughout the copy

It might feel boring to do this for every page. But it works. If you do it, you'll surpass those who give up. Most brands only optimize a few pages. If you optimize all of them, you'll be ahead of the game.

Investing a few hours can add thousands of dollars to your monthly revenue.

Blog Content: Build Authority and Trust

Blog content is more than just driving traffic. It helps you in three main ways:

1. Topical Authority: It helps you become an expert in your field. This helps your product and collection pages rank higher in search results.

2. Backlinks: Blogs give you a place to earn backlinks from other websites.

3. Traffic: Blogs can drive traffic from people in the middle and top of your funnel.

Topical authority is how you beat big sites like Amazon. They don't focus on blog content.

Focus on Money Pages

Remember, the goal is to make money. So, focus on your product and collection pages first. Then, create blog content to support those pages.

Just like with keyword research, work your way up the funnel. Cover the entire middle of the funnel before you move to the top. This will help you monetize each funnel faster.

Don't get distracted by traffic. Focus on creating content that helps you sell more products.

Link Building: Connect the Dots

To achieve the best results, you need to build both internal and external links.

Internal Links

Internal links are links from one page on your site to another. They're easy to build and can have a significant impact.

• Link to Money Pages: Every blog post in a funnel should link to the product or collection page at the bottom of that funnel.

• Link Between Blogs: Link between blog posts in the same funnel. Use descriptive anchor text that indicates to users what the linked page is about.

• Link Down or Across: Always link down the funnel (from a blog to a product page) or between similar pages. Don't link from a product page to a blog post.

Backlinks

Backlinks are links from other websites to yours. They're like votes of confidence. In SEO, backlinks are a crucial factor in determining a website's authority and trustworthiness. The more quality backlinks your site has, the higher it is likely to rank in search engine results.

The easiest way to obtain backlinks is to purchase them. A good backlink can cost anywhere from $100 to $400. You don't need a ton of them. Focus on quality over quantity. Aim for 5-15 backlinks per month.

• Link to Key Pages: Build backlinks to your homepage, collection pages, and blog posts to enhance your online presence.

• Don't Link to Product Pages: Google knows that people don't link to product pages naturally.

• Use a Mix of Anchors: Use a mix of broad, phrase match, and branded anchors.

Once you get backlinks, your internal links will help spread that authority throughout your site.

Ready to Outrank Your Competitors?

Follow these five steps, and you'll be well on your way to dominating Google. It takes time and effort, but the results are worth it. You'll outrank your competitors and see your revenue grow.

What are you waiting for? Start implementing these strategies today and watch your e-commerce business soar!