Most SEOs focus on backlinks, content, and technical SEO. However, there's an easier way to win: using seasonal keywords. These keywords spike around holidays like Mother's Day, Easter, Valentine's Day, and Black Friday.

I'll show you how to find these keywords, what businesses they work for, how to rank for them, and how to add thousands of dollars in revenue each year with little effort. It's a straightforward process that can yield significant results.

Why Seasonal Keywords Matter

People wait until the last minute to shop. Even with weeks to prepare, many people buy gifts at the last second. This is why seasonal keywords are so powerful.

Seasonal events, such as Easter, Mother's Day, Father's Day, and birthdays, typically result in spikes in search volume. If you rank number one for these keywords, you can add thousands of dollars in revenue in just a few days.

What Businesses Can Use Seasonal Keywords?

Seasonal keywords may not be effective for every business. They work best for lower-priced items that people give as gifts.

Here are some businesses that can benefit:

• Flowers

• Chocolates

• Candles

• Bath bombs

• Beauty gift bags

• Skincare kits

• Tea and coffee

• Gourmet snacks

• Soap

• Jewelry

• Socks

If you sell giftable items, pay attention!

Finding Seasonal Keywords

Let's take flowers and chocolates as two prime examples. To find seasonal keywords, start by brainstorming the holidays and events that are relevant to your business. Then, use keyword research tools like Semrush to identify specific keywords that have high search volume during these times.

Here are some seasonal keywords for flowers:

• Valentine's Day flowers

• Mother's Day flowers

• Easter flowers

• Christmas flowers

• Thanksgiving flowers

• Halloween flowers

• Birthday flowers

• Wedding flowers

• Spring flowers

Here are some seasonal keywords for chocolates:

• Valentine's Day chocolates

• Mother's Day chocolates

• Easter chocolates

• Halloween chocolates

• Christmas chocolates

• Birthday chocolates

• Anniversary chocolates

• New Year's chocolates

Florists often try to rank for general terms like "flowers" or "wedding flowers." But they miss out on the power of seasonal keywords.

Flowers and chocolates can be repackaged for any occasion. Florists can create various arrangements for happy or sad occasions, as well as for different seasons, including winter, fall, spring, and summer. Chocolate is chocolate. You can pack it how you want.

How to Rank for Seasonal Keywords

Many people ignore seasonal keywords because they have low search volume. But they don't realize how much revenue they can add in a few days.

Here's how to rank for seasonal keywords:

1. Create a collection page for each holiday or event.

2. Include the keyword in the URL, meta title, meta description, page title, H1 tag, and the first sentence of your collection description.

3. Write at least 200 words of copy on the collection page.

4. Mention the keyword a few more times in the copy and subheadings (H2s and H3s).

5. Build internal links between similar holiday collections—for example, link from your Christmas chocolate collection to your New Year's chocolate collection.

These pages won't get traffic all year. But they will spike at the right time.

Real-World Examples

One brand saw a  $40,000 to $50,000 increase in sales over a weekend by utilizing seasonal keywords. Black Friday saw jumps of hundreds of thousands of dollars. Mother's Day is also a significant boost for specific products.

Finding Easy Wins

Let's examine some examples using a tool like SEMrush.

For flowers, some easier keywords to rank for include:

• Proposal flowers

• Prom flowers

• Graduation flowers

• Halloween flowers

• Summer flowers

• Christmas flowers

These keywords have lower competition and can generate a significant amount of traffic.

For chocolates, some good options include:

• Anniversary chocolates

• Corporate gift chocolates

• New Year's chocolates

• Baby shower chocolates

• Halloween chocolates

• Mother's Day chocolates

• Christmas chocolates

Corporate gift chocolates have a low search volume. However, they can result in large orders.

Cycling Seasonal Collections

Don't archive collection pages once the holiday is over. Remove them from your main navigation and homepage. Then, put them back in a few months before the next holiday.

For example, put in your Thanksgiving collection from November 1st to the end of November. After that, put it in your Christmas collection. Then, cycle through New Year's, Valentine's Day, Easter, Mother's Day, and Father's Day.

Keep your evergreen collections in the main navigation or on the homepage all year.

Conclusion

Seasonal keywords are a huge win for many businesses. They are an easy way to add thousands of dollars in revenue each year with little effort.

Start building more seasonal collections today. You should have a collection for every major holiday, bank holiday, and event.