Want to get your online store to the top of Google search results in 2025? It's all about focusing on what works. We've helped numerous online stores boost their sales through SEO, and we've found that three key factors are most crucial: technical SEO, on-page SEO, and off-page SEO.

By focusing on these three areas, you can help your store attract more customers and increase revenue. Let's break down each of these areas and see what you need to do to succeed.

Technical SEO: Quick and Effective Fixes

Technical SEO makes sure your website is easy for Google to crawl and understand. Many people think technical SEO is complicated, but for most online stores, it's not. You don't need to spend weeks on technical audits. Instead, focus on a few key things.

Here are four technical SEO tasks you should focus on:

1. Robots.txt file: This file tells Google which pages on your site to ignore. Ensure you block tag pages, vendor pages, and product type pages. This straightforward setup can resolve many common SEO issues immediately.

2. Canonical tags: These tags tell Google which version of a page is the main one. Use canonical tags to resolve issues with pages that contain similar content. You want to avoid having pages with identical content indexed.

3. Schema markup: This code helps Google understand the content on your pages. Add schema markup for products, prices, customer ratings, and other relevant information. This can help your products stand out in search results and improve click-through rates.

4. Broken Links: Identify and repair any broken links on your website. Use a tool like Screaming Frog to identify 404 errors, then repair or redirect the links to the correct pages.

These four things will address most technical SEO issues for your online store. Don't get caught up in page speed and other minor details. Focus on content and links instead.

On-Page SEO: Optimizing Your Content

On-page SEO is about making your website's content relevant and helpful for your target keywords. This includes optimizing your collection pages and creating new ones.

Collection Page Optimization

Start by optimizing the collection pages you already have. Use Google Search Console to identify keywords for which your pages are currently ranking, but not as highly as they could be. Add those keywords to your content to enhance your search engine rankings.

When writing collection descriptions, make sure they are user-friendly. Don't write long, boring descriptions that no one will read. Instead, focus on writing clear and concise content that addresses your customers' needs and concerns.

Here's a good structure for your collection pages:

• A brief (50-100 word) description above the product grid.

• The product grid.

• 300-500 more words of content below the product grid.

• An FAQ section to answer common questions about the collection.

Creating New Collection Pages

Don't limit yourself to just a few collection pages. Create as many as possible around different categories, brands, materials, colors, and features. For example, if you sell leather sofas, don't just have one "leather sofas" collection. Create collections for brown leather sofas, reclining leather sofas, leather sectionals, and other similar styles.

The goal is to target specific keywords that are less competitive and more likely to result in conversions. These keywords may have a lower search volume than broad keywords, such as "sofa." However, they will also be easier to rank for and will attract customers who are further along in the buying process.

Internal Linking

Internal linking helps Google understand the relationship between your content and assists users in navigating your site. Create collection clusters by linking related content to each other.

For example, a blog post about how to choose a leather sofa for your apartment should link to the leather sofa collection and other related blog posts about leather furniture. This helps distribute ranking power to your money pages (the pages where you sell your products) and establishes you as an authority on the topic.

Off-Page SEO: Building Authority with Backlinks

Off-page SEO involves building your website's authority by acquiring links from other reputable websites. Backlinks are still essential for ranking in the top three spots on Google.

While many agencies will try to sell you on guest posts, a better approach is often link insertions. Link insertions involve finding existing pages on relevant websites and adding a link to your site within the content of those pages. This can be cheaper and more effective than guest posting, because the pages already have traffic and authority.

To find link insertion opportunities, look for websites with good domain traffic and page-level traffic. Make sure the sites are relevant to your niche. Aim to build 5-10 link insertions per month, targeting a mix of homepage, collection page, and blog post URLs.

Consider reactive PR. Use tools to find journalists who are looking for sources, then respond to their queries with helpful information and a link to your site. This can earn you high-quality links from major media outlets.

Focus on What Works

The key to getting a high return on investment (ROI) from SEO is to focus on what works. Instead of chasing every new trend or tactic, concentrate on the core elements of technical SEO, on-page SEO, and off-page SEO. By tuning out the noise and focusing on the things that matter most, you can achieve sustainable growth and get your online store to the top of Google search results.

Ready to take your e-commerce SEO to the next level? Use this guide to start building your SEO strategy, and watch your store climb the rankings in 2025!