Blogs are crucial to a strong SEO strategy for your Shopify store. While they may not always lead to direct sales, their primary role is to demonstrate to search engines that your brand is the most authoritative source of information for your products. This builds trust and authority.

Generating new blog ideas that are both helpful and relevant to your products can be a challenging task. If you're writing a few blogs each month for your Shopify store, this guide is for you.

Here are eight evergreen blog ideas to use for your brand and products year after year. You'll never run out of things to write about!

Customer Success Stories

This is one of the best blog topics you can have. If you have customers, you can create these blogs on their behalf. Encourage customers to share content, such as reviews, photos, and videos, with you. Then, create blogs that show how happy your customers are with your products.

These blogs help influence future customers. People trust other people. If many people have bought a product and liked it, others will want to buy it too. Customer stories can help increase your brand's sales, primarily when used in ads or emails. You can also link to the products in the blog.

"Best X for Y" Blogs

These blogs are fascinating and allow you to showcase many products from your store. You can narrow down the choices to find the best fit for your customers. For example, "Best sneakers for running long distance" or "Best lotion for dry skin." These blogs enable you to showcase your products in a way that resonates with your audience. For instance, in a 'Best sneakers for running long distance' blog, you can compare different types of sneakers, their features, and their suitability for long-distance running.

These blogs are great for capturing long-tail keywords. They also assist customers who are considering a purchase. This is your chance to explain why they should buy from you. Like other topics on this list, these blogs allow you to link to your products and collections. You can also share these blogs on social media.

Tips and Tricks Guides

These blogs help position your brand as an expert in your industry. By writing detailed and helpful guides, you show that you are an authority in your field. This makes customers more likely to purchase from you.

Want to position your brand as an authority? Utilize tips and tricks guides to deliver value and establish trust with your audience.

Buyer's and Gift Guides

Buyer's guides and gift guides are excellent for reaching customers who are ready to make a purchase. These blogs allow you to showcase your products' best features. They are ideal for targeting keywords that indicate a high level of interest in making a purchase.

Create guides for every holiday. Group them by theme, such as "Best Skincare Gifts Under $50" or "Best Skincare Gifts for Men."

"Us vs. Them" Blogs

These blogs help position your brand as the best option in a competitive market. Don't bash your competitors. Instead, be fair and show why your product is better. By doing so, you can win over potential customers who are considering your brand and your competitors.

These blogs are an excellent way to present your case. Most readers will already be interested in your brand. They are likely deciding between you and a competitor. You want to convince them to choose you. A good tip is to focus on the unique selling points of your product and how they address the needs of your customers better than your competitors.

How-To Guides

These guides can generate significant traffic from search engines. They are beneficial because they match what people are searching for. If you create a guide around a well-researched keyword, you can reach people who are looking for a solution to a problem.

There is an exception. Don't write a how-to guide for every possible topic in your industry. For example, if you sell rocking chairs, don't write a guide on how to build your rocking chair. If you tell people how to build it, they won't need to buy yours.

Seasonal Guides

These guides are ideal for holidays such as Christmas, Halloween, and Valentine's Day. They are evergreen because they come back every year. They can help you target keywords that people search for and buy quickly.

People often wait until the last minute to buy gifts. If you reach them a few days before a holiday, they are more likely to make a purchase.

Tip: Capitalize on seasonal trends to drive traffic and sales with timely content.

Product Deep Dives

These blogs show the value of your product. They go beyond the basic features and offer a detailed look at the benefits of your product. You can include anything that you can't fit into your product description.

These blogs are great for reaching interested traffic. They also let you link to your product page and similar products. These blogs are great for educating customers about your products, especially if they are complex or challenging to understand.

Conclusion

These eight evergreen blog topics will help you create a strong content plan for your Shopify store's SEO. By applying these ideas, you can attract more customers, establish trust in your brand, and boost sales.