Want to get your Shopify store to the top of Google? It's not as hard as you think. This guide will give you 11 SEO tips that can help you rank higher and make more money. These are the same tips used by top brands to increase their online sales.

Simple Tools, Big Results

You don't need to spend much money on fancy SEO tools at first. Many free or low-cost options are equally effective. Here are a few to consider:

• Clicks Doo

• Screaming Frog

• Google Ads Keyword Planner

• Low Fruits

You can learn a lot using free tools. You don't need to buy expensive software to get started with SEO.

Tech SEO: Your Website's Foundation

Technical SEO is like the foundation of a house. If it's not solid, everything else will have problems. Spend a few hours resolving technical issues on your site before proceeding with any other tasks.

You don't need to be a coder to do tech SEO. Focus on aspects such as site speed, mobile-friendliness, and straightforward navigation. When you have a strong technical base, you won't have to worry about these issues later.

Keyword Research: Find What People Search For

Before you write any content or build links, do keyword research. This means identifying the words people use when searching for products like yours.

If you guess what people are searching for, you might waste time and money on content that nobody sees. Keyword research will save you from making this mistake.

High Volume, Low Competition

When doing keyword research, look for keywords that have:

• High search volume (lots of people are searching for them)

• Low competition (not many other sites are targeting them)

If your store is new, don't try to rank for the most competitive keywords right away. It can take years to see results. Instead, find keywords that are easier to rank for. These keywords might be longer and more specific. They can also lead to more sales because they target customers who know what they want.

Target Your Money Pages

Focus on your homepage, collection pages, and product pages. These are the pages that make you money.

• Homepage: Target broad keywords. If you sell skincare supplements, your homepage should target the keyword "skincare supplements."

• Collection Pages: Target more specific keywords. If you have a collection of vitamin D supplements, target "vitamin D supplements."

• Product Pages: Target particular keywords. For a vitamin D supplement pill, target "vitamin D supplement pill."

Use Keywords in the Right Places

Once you have your keywords, add them to these places on each page:

1. Title and H1 tag

2. URL slug

3. Meta title

4. Meta description

5. Image alt text

6. First sentence of the page

7. Throughout the content (naturally)

It may seem tedious to add keywords to every page, but it's essential. Many of your competitors will give up after a few pages. If you do it for all your pages, you'll have a significant advantage.

Blog Content: Become an Expert

Write blog posts that support your collection pages. This will help you show Google that you're an expert in your field. Then, add internal links from these blogs to the relevant collection pages.

For example, if you sell vitamin D supplements, you could write blog posts about:

• What does vitamin D do

• The benefits of vitamin D

• Are Vitamin D supplements better than naturally occurring vitamin D

Don't Aim for Perfection

Don't spend too much time trying to make every page perfect. There's no such thing as an ideal page. Aim for 70-80% optimization, then hit publish.

Monitor the page's performance in Google Search Console. If it's going up in the rankings, leave it alone. If it's not doing well after a few weeks, update it with more content and internal links.

Update Old Content

You don't always need to create new content. Often, you can get better results by updating your existing pages. Try these quick wins:

• Change the meta title

• Update the first paragraph

• Add internal links

It's often easier and faster to improve what you already have than to create something new.

Build Backlinks Every Month

Backlinks are links from other websites to yours. They serve as a signal to Google that your site is trustworthy and valuable.

Build at least three to five backlinks every month. Target your homepage, blog posts, and collection pages. Backlinks are essential for SEO. They will help your content rank higher and increase your revenue.

Track Organic Revenue

When you measure your SEO success, focus on organic search revenue. This is the money you make from people who find your site through Google.

Don't just look at traffic. More traffic doesn't always mean more money. Focus on ranking your collection and product pages. These are the pages that will bring in the most revenue.

Get Started Today

These 11 SEO tips can help you rank higher on Google and make more money with your Shopify store. Start with the basics, including tech SEO and keyword research. Then, focus on creating valuable content and building backlinks.

Ready to take your e-commerce SEO to the next level? Implement these strategies and watch your organic search revenue grow!