Do you have questions about SEO for your online store? You're not alone. Let's look at some common questions and get you the answers you need to boost your rankings.

Backlinks and Your Website

Backlinks are not just links from other websites to your website. They're like votes of confidence for search engines, and understanding their significance can empower you in your SEO strategy.

Can General Website Links Help?

Can links from big, popular websites help your e-commerce site rank higher? Yes, they can. But, they can be costly. You'll likely spend a significant amount of money to acquire them.

Niche-specific links are not just links from websites related to your product. They can be more practical and cost-effective, providing a reassuring alternative to expensive general website links.

Blog Content and SEO

Internal links are links on your website that connect one page to another. They are essential for SEO because they help search engines understand the structure of your site and the relationships between different pages. By using internal links strategically, you can guide search engines to your most important pages and distribute the SEO value of backlinks across your site.

Does Blog Content Still Matter?

Blog content is not only valuable, but it's also a crucial part of your SEO strategy. Especially if you use internal links to your products, but remember that internal links are not the same as backlinks. A link from a powerful website is more helpful than an internal link. If you want to rank high, you need both backlinks and good internal linking.

Can I Have Many Collection Pages?

Yes! You can create many collection pages for the same products. Consider selling flowers and chocolates for various special occasions and holidays. The products are the same, but the collections are different.

Make sure each collection page has a unique description and title. This tells Google that each page is different. It also helps you target other keywords.

Blogging vs. Backlinks

Some people believe that blogging and backlinking are all that is needed. That's not quite right. You need backlinks that point to specific pages on your site.

Blog content can help. But it takes time to build authority. Focus on getting direct links to your important pages.

What About External Links?

External links are links from your website that direct users to other websites. They can be helpful. Use them when linking to:

• Medical studies

• Statistics

If you are selling watches, link to a site with a list of the most expensive watches. Even better, create your page and link to that. This keeps the SEO value on your site.

Local SEO

Local SEO helps people find your business in their area. If you're focused on local SEO:

• Get citations (mentions of your business name, address, and phone number online).

• Try guest posts and link insertions.

• Local directories can be very effective.

You don't need as many backlinks for local SEO. Focus on quality and relevance.

SEO Services

Are you just starting out offering SEO services? It can be a good idea to provide free or discounted services. This can help you get clients and case studies. Case studies are examples of your success that you can share with new clients to demonstrate your expertise and credibility.

Even if you can't get a client to pay for everything, take what you can get. Do a great job, and you'll get more clients in the future.

Product Pages and Collections

Product pages are essential. But collection pages can be more useful for SEO.

How to Use Collection Pages

Don't rename your products. Instead, please put them in different collections. This lets you target different keywords without changing your products.

Multiple Collections, One Product

What if you only have one product in a few colors? Here are two ways to create more collections:

1. Make each color a separate product. Instead of having one shirt with different color options, create a new product for each color.

2. Use the code to display each color as a separate product. This is more complex, but it can work.

Business Directories

Are free business directories helpful? Some people say they aren't. But they can be.

Directories can provide you with numerous links at a low cost. These links can make your business look more real. They can also help you be more aggressive with your backlink strategy.

Too Many Subcategories?

Have you added a large number of subcategories to your site? If so, you may have trouble getting them all indexed. Google might not find them right away. Use an indexing tool to help.

Also, be careful of keyword cannibalization. This is when different pages on your site compete for the exact keywords, which can confuse search engines and dilute your SEO efforts. You can fix this by using canonical tags, which tell search engines which page is the primary one for a particular keyword.

Canonical Tags

Canonical tags are HTML elements that inform search engines which page is the primary version. This helps you avoid duplicate content issues, which can harm your SEO. By using canonical tags, you can ensure that search engines understand which page to rank for a particular keyword, and you can consolidate the SEO value of similar pages.

Here are the benefits of using canonical tags:

• Avoid keyword cannibalization.

• Build backlinks to collection pages.

• Collection pages often perform better in search results.

Final Thoughts

SEO can be confusing. But by understanding these key concepts, you can improve your e-commerce store's rankings.

Ready to take your eCommerce SEO to the next level? Contact our agency to learn about the services we can provide to assist you.