Do you want more people to visit your Shopify store without spending a ton on ads? Learn how to use SEO (search engine optimization) to get up to 10,000 visitors each month. This guide will show you the exact steps one company took to grow its traffic and cut ad costs.

The Story of a Skincare Brand

Initially, a skincare brand was grappling with a significant issue. Despite substantial investments in Google and TikTok ads, as well as a strong following on TikTok, the brand was unable to attract visitors from Google. The owner was determined to reduce ad costs and elevate the brand's visibility.

Here's what they wanted to achieve:

• Get 5,000 monthly visitors in one year.

• Rank on the first page of Google for a primary keyword (64,000 monthly searches).

• Lower ad costs to improve profits.

After 11 months, they almost reached 10,000 monthly visitors. They also ranked on page one for their target keyword in just nine months. Plus, they cut their ad costs by over 50%. This success story is a testament to the potential of SEO for your Shopify store.

Want to boost your Shopify store's traffic? Please keep reading to learn the SEO strategies that made it happen.

The SEO Strategy

A custom plan is key. Here are the four main parts of any good eCommerce SEO plan:

1. Technical SEO

2. Keyword Research

3. On-Page Optimization

4. Link Building

Technical SEO

This is the first step. It involves resolving issues on your website that can negatively impact your search rankings. If you skip this and start building content and links, you may create bigger problems later.

Most Shopify stores have technical issues. Here are some common ones:

• Slow page speed: Your website loads slowly.

• 404 errors: Broken links lead to missing pages.

• URL issues: Problems with how your website addresses are set up.

• Indexing issues: Pages that should be in Google's search results are not, and vice versa.

• Missing or duplicate information: Meta titles and descriptions are missing or repeated.

To fix these issues, start by auditing your entire site. Then, focus on the most critical problems first. For example, fix pages that should be in search results but aren't.

Why is this important? Even a slight increase in visitors can make a significant difference when you're just starting.

Keyword Research

Keyword research is finding the right words people search for to find products like yours. Use Google Ads data to help you. Look at:

• Search volume: How many people search for the keyword each month?

• Competitiveness: How hard is it to rank for the keyword?

• Search intent: What people want when they search for the keyword.

Ask yourself: Will this keyword help me achieve my goals more quickly? Is it a good fit for my brand?

Group keywords into two types:

• Money keywords: People searching for these keywords are ready to make a purchase. Use these on product and collection pages.

• Blog keywords: These are informational keywords for people in the early stages of research. Use these in blog posts.

Understanding search intent is crucial. If you don't grasp what people want when they search for a keyword, you could waste time and money. This knowledge will guide your keyword selection and ensure your content aligns with user expectations.

Always check search intent for every keyword. Then, map the keyword to the right page.

On-Page Optimization

This makes your website pages easier for Google to understand. Start with money pages (product and collection pages). These pages make you money.

Include the target keyword in these places:

• Page title

• URL

• Meta title

• Meta description

• H2 and H3 headings

• Product or collection description

• Image alt text

Do this for every product and collection page. Then, resubmit the pages to Google Search Console to be re-indexed.

Next, work on blog keywords. Create in-depth content briefs. Examine what your competitors are doing and what they're lacking. Aim to create better, more helpful content.

Here is an example: The skincare brand ranked for 931 blog keywords on the first page of search results.

Link Building

Link building has two parts:

• Backlink building: Getting other websites to link to your site.

• Internal Link Building: Linking to other pages on your website.

Backlinks are important. They tell Google that other websites trust you. To rank high on Google, you need to build backlinks.

Be careful when building backlinks. Some links can hurt your site. Avoid buying cheap link packages or using shady guest posting services.

Internal links are also important. They show Google how your site is connected. They also help users navigate your site.

Internal links can help your money pages rank higher in search engine results. One way to do this is to:

1. Write a blog post.

2. Build backlinks to the blog post.

3. Add internal links from the blog post to your product pages.

This helps pass the link authority from the blog post to your money pages.

What Were The Results?

The skincare brand cut its ad costs by over 50%. Their paid search traffic went down. However, their organic search traffic increased significantly.

Their SEO traffic increased from almost nothing to hundreds of visitors per day.

Get More Organic Traffic

These SEO strategies can help increase traffic to your Shopify store. If you want to lower ad costs and increase your profits, it's time to invest in SEO.

Ready to take your Shopify store to the next level? Contact an SEO expert to learn more about how to get started.