Are your old SEO tactics no longer effective? The internet is changing, and so is how people search. This plan is not just a guide; it's a call to action. It will help you rank higher on Google and increase your online store's revenue, but only if you act now.

What's Different in 2025?

SEO is not dead, but it is changing fast. Here's what you need to know:

• AI is taking over: AI overviews are at the top of search results. AI programs control what people see in the middle. To make money, you must be in the top spots for shopping-related searches.

• Content is changing: Regular blog posts are no longer as effective. Content that helps people who are ready to buy is more important.

• Links matter more: You need more links to your website to achieve a high ranking. Authority is key, and your internal linking needs to be strong.

How to Win at E-Commerce SEO Now

AI is changing search. Google is using AI overviews, and more people are using AI programs like ChatGPT. To win, you need to change with the times. This is not just a trend; it's a fundamental shift in how SEO works.

Content: What to Write

• Top of Funnel (TOF): These are basic blog posts. They no longer work as well.

• Middle of Funnel (MOF) and Bottom of Funnel (BOF): These are for individuals who are closer to making a purchase. They will help you acquire more links and enhance your visibility in AI search results. This type of content will also make you more money.

Focus on MOF and BOF content. You will attract more customers and appear in more AI search results.

Links: Building Authority

• Internal Links: These are links within your website. They are cheap and easy to use. Effective internal linking can significantly enhance your site's performance.

• Backlinks: These are links from other websites to yours. You need more of them to rank high. Authority matters most, and backlinks are the most effective way to demonstrate to Google that you are an authority.

How to Build Links the Right Way

• Link Insertions: Get your link added to an existing page on another website. The website and page should be related to your business and have a good amount of traffic.

• Guest Posting: Write an article for another website. Ensure the post receives traffic by building links to it.

• Reactive PR: Use services like HARO to respond to journalists looking for sources. This can get you free links.

Tip: Go directly to websites for links. Marketplaces can charge very high fees.

Internal Linking: A Quick Guide

• Link from your homepage to your main product categories. This spreads the authority from your homepage to your products.

• Link between similar product categories. This helps spread authority.

• Link from your blog posts to your product categories. If your blog posts are ranking well, this can boost your product pages.

Why This Plan Works

This plan focuses on what is important now:

• Creating content that helps people who are ready to buy.

• Building authority with more backlinks.

• Using internal linking to spread authority throughout your site.

Are you prepared to take your eCommerce store to the next level?

By following this plan, you can not only rank higher on Google and attract more customers, but also unlock the full potential of your e-commerce store. Don't let outdated SEO tactics hold you back. It's time to adapt and win. Act now and see the results!