Is your e-commerce brand struggling to get seen online? Are you tired of SEO advice that does not deliver real results? Many e-commerce brands waste money on SEO tactics that are ineffective. This post will show you how to focus on what truly matters. You can avoid common traps and take shortcuts to boost your online sales.

Technical SEO: What You Need to Know

Agencies often make SEO seem complicated with audits and warnings. But the truth is, the most important technical aspects are simple:

• Make sure Google can find and understand your site. If Google can't access your pages, nothing else matters.

• Fix broken links. Broken links harm both the user experience and your search engine rankings.

• Create a good mobile and desktop experience. If your site is slow and hard to use, Google will not rank it high.

• Have a clear site structure. Google and users should easily understand the crucial pages on your site.

That's it! Do not waste time on unnecessary technical fixes. Focus on these key areas to see real results.

Focus on Money Pages, Not Just Blog Posts

Many brands chase blog traffic, thinking it will lead to sales. However, ranking for general blog topics may not bring in paying customers. For example, if you sell organic skincare, ranking for "why should I use natural face wash?" might bring traffic. But it will not likely convert into sales.

Instead, focus on ranking your "money pages" – product and category pages. These are the pages that directly lead to sales, such as your best-selling products or main category pages. Ranking in the top three for these pages is key. Your goal should be to increase organic search revenue. If your SEO efforts are not growing revenue, they are not working.

One brand paid two agencies $5,000 each per month for two years, but generated very little in organic sales. The agencies focused on writing blog content that no one was reading. When the brand transitioned to creating collection pages, its revenue increased rapidly. Another brand paid an agency $400 a month for blog content that was not helping their business.

Link Building: Quality Over Quantity

Many SEO experts say you need thousands of backlinks to rank high. But that's not always true. You only need a few of the right backlinks. Avoid cheap SEO services that flood your site with low-quality links. These can hurt your rankings.

Here's a link-building strategy that works:

• Link Insertions: Identify relevant sites in your niche and request that they insert a link to your site within their existing content. This usually costs between $100 and $400. You can find contact information using tools like Hunter.io.

  • Pro Tip: Look for pages that already have traffic.

• Build Relationships: Connect with bloggers and journalists in your industry to foster meaningful connections. This can lead to high-quality links over time.

• Create Great Content: This is the hardest and least reliable way to earn links. You may need to create a substantial amount of content before securing your first organic link.

SEO Tools: What You Need

Do you need expensive SEO tools like Ahrefs and Semrush? These tools can be helpful, but they do not make you an expert in SEO. You can still get great results with just a few key tools.

Here are some helpful SEO tools:

• Semrush: This is a good all-in-one SEO tool for competitor analysis, keyword research, and backlink tracking.

• Google Ads Keyword Planner: This free tool helps you research keywords. It gives you a range of monthly search volumes. You can also use the average cost per click to estimate keyword competition.

• Screaming Frog: This tool helps you find and fix technical SEO issues. You can crawl up to 500 URLs for free. It lets you check for broken links, analyze headings, and more.

The 80/20 Rule of SEO

80% of your SEO results will come from 20% of your efforts. E-commerce brands often waste money on bad SEO advice. However, if you focus on ranking money pages and acquiring high-quality backlinks, you will see real revenue growth. This rule empowers you to focus on the most impactful strategies and avoid wasting resources on less effective tactics.

• Focus on ranking pages for transactional keywords. These are the pages that drive revenue, not just traffic. By prioritizing these 'money pages', you can ensure that your SEO efforts are strategically aligned with your business goals, driving revenue and growth. Build high-quality backlinks from relevant, authoritative sites, including link insertions.

These two things drive the most revenue. Mastering them can help you scale your e-commerce brand's SEO revenue. You can acquire new customers for almost no cost.

Ready to Scale Your E-Commerce Business?

Stop wasting time and money on SEO tactics that do not work. Focus on the strategies that drive real results. Start ranking your money pages and building quality backlinks today!