Are you trying to improve your website's ranking on Google? Search Engine Optimization (SEO) can be confusing, but learning from experts can help clarify the process. Let's examine recent discussions from SEO professionals on LinkedIn and glean some valuable insights.

Gymshark's Internal Linking Strategy

One of the hot topics is Gymshark's adept use of internal linking. These are the links that interconnect various pages within a website. Gymshark's collection pages are adorned with a plethora of such internal links.

• These links help spread link equity across their website. Link equity is akin to "SEO power," which helps pages rank higher in search results.

• Gymshark ranks number one for many popular search terms. These include items such as "sports bra," "workout sets," and "flared leggings."

Some people might not like the way Gymshark's internal links look. They are simple text links and may not seem fancy. However, they work. Gymshark is a very successful company. Therefore, it demonstrates that focusing on results is more important than just having a visually appealing design.

Is Internal Linking the Only Secret?

 Backlinks are links from other websites to your website. They are a signal to Google that your site is trustworthy and credible. Gymshark's robust backlink profile, combined with its effective internal linking strategy and high-quality content, significantly contributes to its success in SEO.

However, internal linking is still essential. If Gymshark didn't use internal links, its traffic would likely drop. Internal linking helps their collection pages rank higher.

How Much Should You Pay for SEO?

Another discussion on LinkedIn is about SEO pricing. If you're hiring an SEO freelancer and paying less than $2,000 a month, it might be a red flag. Likewise, if you're a business seeking affordable SEO services, you may not achieve the desired results.

Agencies that charge around $4,000 a month are often worth the cost. There are always exceptions, but this is a good general guideline.

Is Blog Traffic Worth It for E-commerce?

Many e-commerce businesses focus on blog traffic. Blog traffic refers to the number of people who visit your website to read your blog posts. However, some experts believe that blog traffic is no longer as valuable as it once was.

• E-commerce businesses are starting to realize that blog traffic doesn't always lead to sales.

• Many companies are now focused on ranking their product pages and collection pages. These are the pages where people can buy things.

• The money is still being made on Google through product pages and collection pages.

Exceptions to the Rule

There are two exceptions to the rule that blog traffic is not valuable:

1. Single-product brands: If you only sell one product, creating a lot of blog content can help drive people to that product.

2. Brands that already rank for everything: If you already rank number one for all the essential keywords, then blog content can help you reach new customers.

How to Compete with Big Brands

It can be hard to compete with big brands like Sephora or Gymshark. To outrank them, you need to have a similar strategy.

• These major brands likely invest a significant amount of money in SEO. It could be somewhere between $20,000 to $50,000 a month.

• You need to invest in link building. This is the most effective way to catch up with high-authority brands in a reasonable amount of time.

You don't need to outrank them for every keyword. Focus on the keywords that will drive the most traffic and revenue to your site.

Top-of-Funnel Content: Is It Dead?

Top-of-funnel content includes blog posts and other materials designed to attract new visitors to your website. However, some experts believe that top-of-funnel content is no longer as effective as it once was.

• AI overviews now eliminate a significant number of clicks from top-of-funnel content.

• The people who do click on top-of-funnel content are not always ready to buy.

A better strategy is to focus on middle-of-funnel and bottom-of-funnel content. Middle-of-funnel content includes product pages, category pages, and comparison pages. This type of content targets potential customers who are actively considering a purchase. Bottom-of-funnel content, on the other hand, is designed to convert these potential customers into actual buyers.

What to Do with Existing Top-of-Funnel Content

If you already have much top-of-funnel content, you don't need to delete it. Instead, use it to link to your product pages and collection pages. This can help improve the ranking of those pages.

Audit your internal links and ensure you're maximizing the value from each page.

Key Takeaways

• Internal linking is essential for SEO, but it's not the only factor.

• You get what you pay for with SEO services.

• Focus on product pages and collection pages, not just blog traffic.

• Compete with big brands by investing in link building.

• Focus on middle-of-funnel and bottom-of-funnel content.

• Utilize existing top-of-funnel content to direct users to your product pages.

By following these tips, you can enhance your website's SEO and increase traffic.

Ready to take your SEO to the next level? Consider working with an experienced SEO agency or consultant to optimize your online presence and improve your website's visibility. They can help you develop a strategy that is tailored to your specific business goals.