How We Added $30,000/month to a Shopify Store with SEO

Want to grow your online store's sales? Search Engine Optimization (SEO) can help. SEO helps your website appear higher in search results, allowing more people to find your store. This post will demonstrate how we utilized SEO to increase a men's clothing store's revenue by $30,000 per month.

The Success Story

We worked with a menswear brand in Australia. When we started in March 2024, they were earning $87,000 per month from Google searches. By September, that number jumped to $116,000. That's an extra $29,000 a month!

They now rank #1 on Google Australia for essential keywords like:

• Ties

• Cufflinks

• Bow ties

• Pocket squares

These are competitive terms, and ranking high for them attracts a significant number of customers.

Our SEO Strategy

For stores generating between $250,000 and $500,000 per month, a well-planned SEO strategy can make a significant difference. Here's what we did:

Fixing Technical SEO Issues

Many stores hire technical SEO experts. However, for smaller stores, this may not be the most effective use of funds. In this case, the store invested in technical SEO, but it didn't result in increased sales.

We identified and resolved the critical technical issues within 3 hours. This included problems like:

• Broken links

• Duplicate product URLs

Key Takeaway: Avoid overspending on technical SEO if it doesn't directly result in increased sales.

Optimizing Collection Pages

The most significant improvement came from optimizing the store's collection pages. Collection pages group similar products together, like "Men's Ties" or "Silk Pocket Squares."

Here's our method:

1. Analyze: Look at how each collection page performs in Google Search Console. This tool shows which pages get the most traffic.

2. Find Opportunities: Identify underutilized keywords. These are words people search for that the store's pages don't target well.

3. Update Pages: Rewrite the collection page descriptions to include those keywords.

After making these changes, the store jumped to the #1 spot for many keywords. This brought in more traffic and sales.

Tip: Focus on optimizing collection pages to target the right keywords.

Boosting Blog Content

The store had a blog with numerous articles, but the content wasn't fully optimized. They utilized virtual assistants and AI to write approximately 200 blog posts. While the posts were generally good, they required further improvement.

We found the best blog posts and updated them. This included:

• Adding more helpful information

• Making the intro more interesting

• Restructuring the sections

• Adding internal links

As a result, their blog traffic doubled from 15,000 to over 30,000 visitors a month. The blog now ranks #1 for keywords like:

• How to tie a tie

• Dinner suit with a bow tie

• Best tie knot

Important: Don't ignore your existing content. Updating old posts can be a quick way to increase traffic.

Building High-Quality Links

Link building is essential for SEO. Links from other websites tell Google that your site is trustworthy.

We used a mix of strategies, including:

• Reactive PR: Responding to media requests to get mentions and links.

• Link Insertions: Getting links on relevant, high-traffic pages.

We focused on getting links from websites with high authority and traffic.

Warning: Not all links are equal. Focus on quality over quantity.

We only build links if they meet these three conditions:

1. The site we're linking from has to be related to the brand.

2. That website has to have real traffic.

3. The specific page on which we're building a link also needs to have traffic.

Link insertions are links that are added to existing content on the internet. They are often better than guest posts. Guest posts take more time and money to create, and they don't always get traffic.

Final Thoughts

SEO can significantly increase your online store's revenue. By focusing on technical SEO, optimizing collection pages, updating blog content, and building high-quality links, you can improve your search rankings and attract more customers.

Ready to take your Shopify store to the next level? Start by analyzing your website's performance and identifying areas for improvement. With the right SEO strategy, you can achieve similar results and grow your business.