This is EXACTLY how we get results for you.
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This video breaks down EXACTLY how we get results for you.
If you are serious about working with us,
I strongly recommend that you watch the entire video.
What We Do
We will build you a high-output, systems-driven eCommerce SEO machine that predictably increases your organic search revenue by: collection-page expansion, evidence-led on-page optimization, QA’d link acquisition, and AI/LLM visibility engineering via Reddit.
Every single one of these elements is executed asynchronously with weekly & monthly reporting; no pointless meetings or hours wasted trying to figure what's happening, just results.
These systems & strategies are custom built specifically for your Shopify brand. Your brand does not fit in a box, despite every other SEO agency trying to fit you into one.
You're not getting a “5 links + 5 posts” boilerplate package. You're getting a system that adds revenue on auto-pilot, engineered by our years of testing, executing, and iterating.
This is how we build it.
End-to-End Onboarding & Planning
(The First 96 hours)
Once signed & paid, we'll send you a Slack invite to join a shared workspace for both of our teams.
Once you accept, you'll be greeted with a 4-step, 4-minute onboarding form that covers:
GA4 access
Google Search Console access
Shopify collaborator access (via 4-digit code—no extra Shopify seats required)
Book kickoff call (96 hour buffer on booking to allow our team time to build your strategy; like I said, not a plug & play strategy).
During those 96 hours, this is everything we'll do (color-coded if you're watching the video):
Technical audit (blue)
On-page / content (green)
Off-page / backlinks (orange)
AI/LLM SEO (Reddit + content structure) (red)
Pillar 1 — Technical Audit
(Lean, Needle-Moving)
Philosophy: there may be “500” possible checks, but <10–15 matter for revenue; this avoids months of low-impact busywork that most agencies will bill you through the nose for. Here’s what you’ll get from us:
Focus Areas (3-5 page report) that quickly headlines 1) what the issues are, 2) why they are a higher priority than other technical items like pagespeed, and 3) how we plan to address them, quickly.
These are some of the common items we see & look to fix:
Thin & duplicate content pages, most often caused by tag-created pages and pagination (?page=x).
Indexing bloat, which causes an inefficiency in crawling and prevents Google from crawling and indexing (& yes, ranking) key pages. We work to improve crawl budget, even as Google reduces the amount of pages they crawl on the internet due to the unspeakable volume of AI slop. (We even have our own internal indexing tool that gets new pages indexed in <4 hours, where most sites have to wait a few days or weeks to even get Google to pay attention to them; more on this later).
404s/broken URLs
Un-optimized robots.txt file (this is part of how we address crawl budget)
Improving existing schema and implementing other schema types for the first time (Organization, Product/Review, FAQ, and a few key others). Several studies show high correlation between strict schema implementation and increased LLM visibility.
Ongoing GSC & crawl alert triage. Our developer runs weekly crawls of all sites and monitors all of those pesky Search Console emails you get every few days, then filters through the false positives; many alerts are side-effects of purposeful changes. For the critical items, we'll address, advise, and implement.
Note: For most DTC brands, crawl budget isn't much of an issue, unless you've created hundreds/thousands of tag pages and blog content. Crawl budget and the other key technical SEO elements above are still worth optimizing, but they are less impactful than our on-page, off-page, and LLM components.
For eCommerce sites with hundreds or thousands of SKUs (resellers & marketplace-style sites), however, technical SEO is of significantly greater importance.
Why this works: Our technical SEO process is admittedly leaner than many other SEO teams. We concentrate our efforts on elements that quickly optimize crawling, indexing, and duplicate content at scale, and help search engines & LLMs better understand your site.
Ahrefs & Semrush will tell you that your meta descriptions are too short, or not optimized enough, or whatever. I'll tell you that meta descriptions haven't been a ranking factor since 2003 (Source). Sure, a great meta description could improve click-through rate (CTR), but not when Google rewrites them over 70% of the time (Source).
Ahrefs & Semrush audits are designed to keep users in the tool to maintain their MRR, nothing more.
Pillar 2: On-Page/Content
Collection pages are king for Shopify, we bucket them into two buckets:
Bucket 1: Existing Collections
If the page is already ranking in the top 20 spots and earning a meaningful volume of clicks & impressions in Google Search Console, we'll:
Apply micro-wins: H1/meta title tune-ups, stronger first sentence with front-loaded keywords, semantic enrichment (from GSC queries), point more internal links to the page, optimize sub-headings, and add FAQs.
Preserve the current page layout if it’s working; don’t “over-edit.” We've got our own page layout we like, but "if it ain't broke, don't fix it."
If the page is NOT ranking in the top 20 spots or earning a meaningful volume of clicks & impressions in Google Search Console (generally, showing weak signals), we'll:
Use our proprietary internal collection-copy script to rewrite & expand these collection pages to meet our best-practice structure. We scrape the top competitor rankings, blend in LLM data, and over 3000 winning collection pages that we've built for brands over the years to generate a winning draft.
Our in-house content team then builds a dedicated style guide by scraping the entirety of your website content to build content rules based on content you've already published.
This process produces a hybrid AI x human draft that is unmistakably 1) on-brand for you and 2) 90% of the way to ranking in the top 2-3 spots.
We manually QA every page with our in-house content team, and apply internal links and backlinks over time to push these pages up the rankings and increase visibility in LLMs.
Bucket 2: New collections, what we've dubbed “Moneyball SEO” (yes, like the movie).
Core idea: Rather than optimize a main collection and try to compete on one ultra-competitive head term, we build & launch dozens of specific, commercially-intent collections that collectively outperform the main collection.
Logic behind this:
The main, broad terms are competitive, every competitor you have wants to win these. Thousands of brands want to rank #1 for 'protein supplements.' Realistically, only 1 of them can. We'll win these eventually, but they're not our first priority — our first priority is making you money sooner with SEO, not later.
A consumer searching for 'protein supplements for women over 40' converts a hell of a lot better than a consumer searching for 'protein supplements.' The first is high intent, the latter is not. These fanned out collection pages convert better over time than broad terms.
Using the protein supplement example still, keywords like 'protein supplements for women over 40' and 'protein supplements for weight gain' are significantly less competitive than the main keyword, 'protein supplements.'
Less competitive = easier & faster to rank. Faster to rank = SEO doesn't take '6-12 months;' it can take 30-90 days.By targeting more transactional keywords with more collection pages, we expand your search TAM by taking more shots on goal. One page & one keyword limits you to one shot on goal. 50+ pages and 50+ keywords guarantees you 49 more shots.
For anyone who's played or watched sports (basketball, soccer, hockey, etc.), the teams that shoot more almost always win more.
Not to mention, we're reaching a much wider audience. For every keyword & page we add, we can potentially reach an additional 500+ people each month (often more, depending on search volume).
Here are actual examples we've implemented for Shopify brands, massively expanding their total bottom of funnel reach:
Luxury hot tubs → we built out 27 collections to target keywords like custom hot tubs, commercial hot tubs, above ground hot tubs/in ground hot tubs, 2 person hot tubs, 3 person hot tubs (up to 12 people), and several more.
Air purifiers → 40+ pages for various use cases of air purifiers: allergies, dust, mold, wildfire smoke, cigarette smoke, pets, bedrooms, kitchens,, 200-800 square foot rooms, medical grade, energy efficient, and several others.
Compression socks → 30+ pages also targeting use cases: for eldrly individuals, for flying, for pregnant women, for diabetes, plantar fasciitis, hiking, surgeons, nurses, and several more.
Production velocity: 10–100 new collections/month is feasible; AI-assisted copy + human editing to brand voice and SEO standards.
10-20 pages/month are typical with our human editing. 100 pages are possible with our content infrastructure, but we'll eliminate human intervention to accelerate the output.
We'll deliver drafts of each page to you in Slack via G Doc links. The workflow is structured as such:
Keyword Research →
Proprietary AI Collection Page System produces AI Draft →
Our in-house content team edits in Google Docs →
Sends to you for review in Slack →
You/your team approves (we'll make revisions if required) →
We'll publish all pages in Shopify →
We'll push new URLs through our internal indexing tool to guarantee indexing in 4 hours →
We'll share live links with you in Slack.
You may spend 1-2 hours/month reviewing content; that’s it. Everything else is on us.
Product pages
Product pages are much more straightforward. You didn't get to where you're at today with mediocre product pages. You invested in design, ran split tests, and consistently obsessed over (& invested) in conversion rate optimization (CRO).
We won't get in the way of that. We don't want to overhaul your entire product page; you don't want us to either.
Our process is fairly straightforward:
If a PDP ranks in the top 20 and receives a significant volume of clicks & impressions (similar filters to our collection page system), we'll apply the same types of micro-wins (meta titles, first sentence, more internal links, FAQs, etc.) without disrupting any ongoing CRO efforts.
If a PDP 1) does not rank in the top 20 positions or has received fewer than 300 impressions in 90 days (equivalent to 100 search volume/month), 2) does not have a clearly identifiable keyword that can be targeted without causing cannibalization, or 3) another potential constraint, we'll simply leave it as-is or canonicalize it to a more authoritative URL.
Note: Canonicalization does not have any UX impact on the page; it's completely functional as it is right now. Users can still view & buy from the PDP, but search engines effectively ignore it. This is also an element of crawl budget optimization (from Pillar 1, Technical).
Existing Blog Content (prune, then prove)
Blogs have lost raw traffic due to AI Overviews & ChatGPT (-40% YoY), so we're not planning on pumping out 5-10 blogs/month and calling that a strategy; that's a prayer.
We use blogs strategically to rank money pages higher (products & collections) via internal links. Again, these go into two buckets:
Bucket 1: A blog post receives traffic. We'll enhance internal links, intro section, improve semantic wording & topical coverage of the page, and add FAQs & key takeaway sections (both for LLM optimization), and likely alter the content structure.
Bucket 2: A blog post receives little/no traffic. Trim the fat. We'll prune the page, archiving it and redirecting it to a more relevant, trafficked page.
This improves the overall quality of the content remaining on site and again helps optimize crawl budge (Pillar 1, Technical). You kill underperforming ads all the time; we'll do the same to low-performing pages.
New Blog Creation (AI x LLM optimization)
Top of funnel content is dead. Those pages have been replaced by AI Overviews, ChatGPT conversations, and well, common sense.
Our content focus is exclusively on the middle & bottom of funnel. These are the primary types of blogs we'll create:
Competitor comparisons (Brand A vs Brand B)
“X Alternatives” pages (brand hijacking where incumbents are bigger)
Category vs Alternative (“Espresso machine vs drip/instant”)
Category buying guides (exhaustive, linkable, LLM-quotable)
Category tips (deep tips/FAQs; highly citable/linkable)
The competitor-based content will likely be produced in months 3-6 (after the entire bottom of funnel is built & optimized, think PDPs & collection pages).
From months 6+, we'll shift into the broader guides, tips, and FAQ-style articles, and eventually into product roundup style articles (new format we're testing, but performing extremely well already in both Google search and LLM search).
Why our content structure works: Collections capture high-intent, specific demand; blogs become authority & internal-link engines; products get surgical boosts or are consolidated to avoid cannibalization.