How I Ranked #1 on Google 250+ Times in 2 Months!

Jul 14, 2025

Have you ever seen your website traffic drop suddenly? It can be scary, but don't worry. I'm going to share how I helped an e-commerce brand bounce back from a big traffic drop after a Google update.

In just two months, we more than doubled their website traffic and got over 250 number one rankings on Google.

The Problem: A Traffic Disaster

The e-commerce brand I worked with saw their SEO traffic fall from 25,000 visits per month to below that. This happened after a Google update. They had also hired someone to build backlinks, but it didn't seem to help.

The Solution: A Two-Part Strategy

I had a theory about what went wrong and how to fix it. It turns out I was right, and here's what I did:

Built Branded Homepage Links
Instead of using specific keywords, we focused on building links to the homepage using the brand's name.
Optimized Category Page Descriptions
We added detailed descriptions to the category pages on the website.

Why This Worked

Links to the Homepage Build Trust

The brand had been building backlinks that used exact match keywords. Google sees this as spammy.

I had the brand focus on building branded homepage links. This helped rebuild trust with Google. I also had them tell their other link builders to do the same. Even though they were building more links than me, the branded homepage links made the difference.

Category Descriptions Improve Relevance

The website's category pages were missing something important: descriptions. All they had was a title and a product list.

Google needs more information to understand what the page is about and rank it well. By adding detailed descriptions to the category pages and linking to them internally, I gave Google more information to work with. This helped close the gap between the client's website and the competition.

Relevance and Authority: The Keys to Ranking

There are two main things that help a website rank higher on Google:

Relevance
This means having content that is related to what people are searching for.
Authority
This means having other websites link to your website.

Big brands like Amazon often rank high because they have a lot of authority — many websites link to them. However, they may not always have the most relevant content on every page. This is where smaller websites can win.

How to Outrank Big Brands

If you want to outrank a big brand, focus on relevance. Add content to your pages that gives Google more information than the big brand's page.

Let’s say there’s a backlink gap. If a website has 50 backlinks and another has 25, closing that gap would be hard. Buying 25 backlinks could cost a lot of money.

But what if the website with 25 backlinks added good content?
Now, the backlink gap might only be 10 backlinks. All that was done was add content to the page — this made the website more relevant.

The Results: A Huge Improvement

After making these changes, the website saw a big improvement in its rankings and traffic.

We got over 250 number one rankings on Google in just two months.
Some of the keywords that jumped to the number one spot include:

Anime Shorts
Gym Shorts

By building branded homepage links and optimizing category page descriptions, we were able to get the website back on track.

What About Technical SEO?

You might be wondering about technical SEO.

Technical SEO is important, but it wasn't the main problem in this case. The website didn't have any major technical issues that were causing the traffic drop.

This is a good reminder that SEO isn't always about complex fixes.
Sometimes, the simplest changes can make the biggest difference.

Can This Work for You?

If your website has seen a traffic drop, don't panic. Try these two strategies:

Build branded homepage links
This can help rebuild trust with Google.
Optimize your category page descriptions
This can give Google more information about your products and services.