Shopify SEO: How We Increased a Brand's Revenue by 747%

Many businesses struggle to get good results from SEO. It can be frustrating to spend money on SEO without seeing a return. This is the story of how we helped a puzzle brand increase its organic revenue by 747% in just 5 months using Shopify SEO.

The Challenge

The brand had worked with two other SEO agencies for two years. They spent over $100,000, but they saw no real improvement in their search rankings or revenue. They were ready to give up on SEO.

Previous SEO Attempts:

• Two agencies, each hired for a year

• Little to no results

• The brand was considering Google Ads because they weren't seeing results

Our Strategy for Shopify SEO Success

We took a different approach, focusing on quick wins and high-impact changes. Here's how we did it:

Fixing Technical SEO Issues Quickly

Many people believe that technical SEO is a time-consuming process. We found that wasn't true for this brand. We made key changes in the first 72 hours:

• Restructured the robots.txt file: This stopped Google from indexing tag pages.

• Fixed sorting and pagination: We used canonical tags to tell Google which pages were most important.

• Added schema markup: This helps search engines understand the content on the pages.

• Fixed broken links: This improvement enhanced the user experience and facilitated better crawling by search engines.

These changes took only a few hours of actual work. We focused on the most critical technical issues first.

Optimizing On-Page SEO for Revenue

On-page SEO is about ensuring that your website's content is relevant and valuable to your target audience. We focused on optimizing the brand's collection pages.

What We Found:

• The previous agency had created only three collection pages and 12 blog posts.

• The content was AI-generated and unedited.

• The collection pages targeted keywords that were too competitive.

Our Approach:

We used a collection optimization workflow that we've developed over time. Within a week of updating the collections, we saw new keyword rankings. These were keywords the brand had never previously ranked for.

The original collection pages had over 2,000 words of AI-generated content. We shortened the content to under 800 words, making it easier to read. We also utilized Search Console data to incorporate specific keywords into the page content. This helped the pages rank for relevant search terms.

Creating New Collection Pages for More Traffic

The brand sold custom photo puzzles in four sizes. The previous agency had only created three collection pages targeting broad keywords.

We found seven other collection pages that the agency had created but never published. We tweaked the keyword research, rewrote the copy, and published these pages.

One example was the keyword "wedding anniversary gifts." This keyword is too broad, so we targeted "wedding anniversary puzzles" instead. This keyword had fewer searches, but it was much easier to rank for. The page ranked number five almost immediately.

After optimizing the existing collection pages, we built 35 more collection pages in just a few days. We targeted long-tail keywords related to photo puzzles and jigsaw puzzles.

We organized the collections by:

• Occasion (wedding, birthday, graduation)

• Holiday (Christmas, Thanksgiving, 4th of July)

• Season (summer, winter, fall, spring)

This strategy helped us target specific searches with high buyer intent. For example, someone searching for a "Christmas puzzle" in December is very likely to buy a puzzle.

The Result: Higher Conversion Rates

As a result of our efforts, the brand's conversion rate increased to over 3%. This is a 133% increase since we started working with them. A conversion rate of 3% is perfect for non-branded keywords.

Creativity and Speed

The key to our success was creativity. Instead of trying to rank for a few broad keywords, we targeted many small, specific keywords. This allowed us to generate revenue quickly.

The previous agencies had written off these smaller keywords. They thought they were too small to matter. However, by targeting them, we achieved a 747% increase in revenue.

Moving Forward

The brand is now investing more in link building. We've launched link insertion campaigns and reactive PR campaigns. We're also planning proactive PR campaigns to make them a leader in the puzzle space.

Key Takeaways for E-Commerce SEO

• Fix technical SEO issues quickly. Don't waste time on minor matters that don't make a significant difference.

• Optimize your collection pages. Use keyword research and Search Console data to create relevant, high-quality content.

• Target long-tail keywords. Don't be afraid to go after smaller, more specific keywords.

• Be creative. Don't just copy what everyone else is doing. Discover new ways to connect with your target audience.

Want similar results for your Shopify store? Consider working with an agency that understands e-commerce SEO.

By focusing on the right strategies and working efficiently, you can achieve results from SEO in a relatively short period.