Shopify SEO How We Made $37K in 90 Days with Chat GPT-4

Mar 27, 2025

Shopify SEO: How to Make More Money with Your Store

Want to make more money from your Shopify store? This case study examines how one brand increased its organic revenue by $37,000 in just 90 days. The strategies used can be broken down into simple steps that any Shopify store owner can follow.

The Problem

A brand was working with another agency for about a year. They were making around $50,000 per month from organic sales. They weren't running paid ads. They wanted to grow their organic sales even more. They decided to switch agencies and try a new SEO strategy.

The Solution

After switching agencies, the brand's organic revenue increased to nearly $87,000 in just 30 days. That's a 74% increase! Their organic conversion rate also went up by 21%.

The brand, previously reliant on a few product categories for most of its revenue, made a strategic shift. They identified other products with higher profit potential and less effort, and decided to focus on selling those. This shift in focus was a key factor in their success in SEO.

The problem was that these new products were in a very competitive market. To succeed, they needed a strong SEO strategy. Here's how they did it:

The Four Pillars of Shopify SEO

Every successful SEO strategy can be broken down into four key parts:

Technical SEO
Keyword Research
On-Page Optimization
Link Building

Let's take a closer look at each of these areas.

Technical SEO: Making Sure Your Site is Healthy

Technical SEO is about making sure your website is easy for Google to crawl and understand. This includes fixing common errors like:

404 errors: Pages that can't be found
Broken links: Links that don't go anywhere
Non-canonical URLs: Duplicate pages with different URLs (a common Shopify issue)
Indexing issues: Pages that Google isn't indexing
Orphan pages: Pages that aren't linked to from anywhere else on your site
Missing or duplicate meta titles and descriptions: These help Google understand what your pages are about

It's essential to conduct regular site audits to identify and resolve these issues. These issues can hinder your site's visibility in search results. The good news is that they are usually easy to fix.

Keyword Research: Finding the Right Terms

Keyword research is about finding the words and phrases that people use when searching for your products. The brand wanted to focus on two or three product categories. These categories were very competitive.

To rank for these keywords, it wasn't enough to optimize a single page; it was necessary to optimize the entire site. A complete strategy was needed that targeted keywords at every stage of the buying process:

Bottom-of-funnel keywords: These are the keywords that people use when they're ready to buy.
Middle-of-funnel keywords: These are the keywords that people use when they're researching their options.
Top-of-funnel keywords: These are the keywords that people use when they're just starting to learn about a topic.

The brand recognized that the middle- and top-of-funnel content in their niche wasn't very effective. They knew that if they could win those keywords, they could also win the bottom-of-funnel keywords.

On-Page Optimization: Making Your Content the Best It Can Be

On-page optimization is about making your website's content as effective as possible. This means using your target keywords in your titles, descriptions, and body copy. It also means creating high-quality, informative content that people will want to read and share.

Instead of starting with product and collection pages like usual, the brand experimented with blog content first. They created blog posts targeting middle- and top-of-funnel keywords. These blog posts included:

Clear calls to action: Encouraging people to buy their products
Internal links: Linking to product and collection pages

This strategy quickly led to success, as they started winning keywords fast.

Using AI to Write Product Descriptions

The brand had 37 products in one category. Writing unique, optimized descriptions for all of those products would have taken a long time. So, they turned to ChatGPT-4 for help.

Here's what they did:

They had one writer write descriptions for three of the products.
They fed those descriptions into ChatGPT-4.
They asked ChatGPT-4 to write descriptions for the other 34 products, using the same style and format.

The results were impressive. ChatGPT-4 got them 89% of the way there. They were able to complete all the product descriptions in hours, rather than days or weeks.

Link Building: Getting Other Websites to Link to You

Link building is about getting other websites to link to your website. These links serve as "votes" that indicate to Google that your website is trustworthy and authoritative.

The brand built backlinks at a rate of six to eight per month. For every link they built, they followed a strict quality assurance process to avoid spam penalties. They also varied their anchor text and link destinations.

Internal links were also essential. Google often ignores links that are built directly to product pages, as it considers those to be spam links. To solve this problem, the brand built links to their blog pages instead. Then, they used internal links to pass that authority from the blog pages to the product pages.

The Results

By following these four steps, the brand was able to increase its organic revenue by $37,000 in just 90 days. They're now ranking on the first page of Google for many of their target keywords. They expect to reach over $ 100,000 in monthly revenue soon.