Question 1

What happens when a brand abandons SEO entirely for GEO?

Accepted Answer

Based on a real former client: 762 money-page keywords dropped out of the top three, including rankings from number one to 32 on a 15,000-search-per-month keyword and number one to 15 on a 4,500-search-per-month keyword. Non-branded transactional traffic declined 20%, collection page traffic dropped significantly, and revenue followed. The brand had been grown from approximately $12K to $100K per month in SEO revenue before abandoning the strategy.

Question 2

How much traffic do e-commerce brands currently receive from AI referrals?

Accepted Answer

Less than 1% of total traffic sessions for each of the 25 brands the agency works with — across beauty, cosmetics, fashion, camping, supplements, food delivery, and more, in four countries, ranging from $25K to $40M in monthly revenue. AI referral traffic is a fraction of a percent of revenue, not a meaningful channel to replace organic search, which drives 10–30% of revenue for most established brands.

Question 3

How does Google compare to ChatGPT in search volume?

Accepted Answer

Google processes approximately 14 billion searches per day. ChatGPT processes approximately 37 million — about 0.26% of Google's volume. ChatGPT is growing fast, but it remains a fraction of Google's scale. The average consumer, unlike people working in digital marketing and tech, is still using Google for the overwhelming majority of product searches and purchases.

Question 4

What is the hybrid SEO and GEO approach?

Accepted Answer

The standard SEO foundation — technical SEO, collection and product page optimization, Moneyball collection pages, and internal linking — already covers the LLM ranking foundation because LLMs build their knowledge from indexed web content. On top of that, three additions specifically support GEO: competitor-based articles (vs. and alternatives content), branded Reddit mentions (both Google and OpenAI have licensing deals with Reddit), and schema markup (which improves visibility in AI overviews).

Question 5

Why do competitor comparison and alternatives articles perform so well in AI search?

Accepted Answer

According to a study by Xfunnel, product-related content including best-of articles, vendor comparisons, and head-to-head comparisons dominated AI citations, making up 46–70% of all cited sources in AI-generated responses. That's roughly half to three-quarters of everything AI tools cite coming from these specific content formats.

Question 6

Is GEO worth investing in for e-commerce brands?

Accepted Answer

Worth building alongside SEO — not instead of it. AI referral traffic is currently less than 1% of sessions and a fraction of a percent of revenue for most brands. Abandoning a channel generating 10–30% of revenue to chase one generating less than 1% is financially irresponsible. The hybrid approach invests in both, with SEO as the primary revenue driver and GEO tactics layered on top.

Don't Replace SEO with GEO — The Data Says You'll Lose Money

What Actually Happens When You Switch to GEO

The Scale Comparison That Matters

The Hybrid Approach That Covers Both

The SEO foundation (which already covers most LLM visibility)

Competitor-based content (the highest-impact GEO addition)

Reddit

Frequently Asked Questions

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