Question 1

Why do most Shopify brands think their SEO is broken?

Accepted Answer

Because they've never actually done SEO. They've run a single site crawl, installed an SEO plugin, or written a few blogs — and when those isolated actions didn't produce results, they assumed something was broken. In reality, none of those things constitute a strategy. SEO isn't broken for most brands. It simply doesn't exist yet.

Question 2

What's the difference between checking the SEO box and treating it as a growth channel?

Accepted Answer

Checking the box means doing one thing once — running a crawl, buying a few links, writing some blogs — and expecting organic results. Treating it as a growth channel means running consistent monthly activity: optimizing pages, building backlinks, creating new content, fixing technical issues, and tracking progress. The same logic applies to paid ads — you wouldn't set up Meta ads once and walk away.

Question 3

What should happen in month one of a real Shopify SEO campaign?

Accepted Answer

A technical audit completed within seven days. Every product and collection page mapped to a target keyword. 15–25 highest-priority pages optimized and published (not just drafted). A backlink campaign launched with five to ten links built. 20–25 branded Reddit comments added to relevant high-traffic threads. Weekly and monthly reporting set up.

Question 4

How much SEO work is required to see real results over a year?

Accepted Answer

At minimum: 80–120 new or optimized pages, 48–60 new pieces of content, 60–120 backlinks, and 240–300 Reddit comments — all over the course of 12 months. That's the volume of consistent monthly execution required to treat SEO as a growth channel rather than a one-time setup.

Question 5

What are the most common SEO mistakes Shopify brands make?

Accepted Answer

Three patterns come up constantly: never optimizing any product or collection pages, spending $5,000–$20,000 on backlinks without optimizing a single page or auditing technical issues, and writing blog content without building internal links, optimizing money pages, or building backlinks. Each of these is one part of SEO, not a strategy.

Question 6

How profitable is SEO as a channel for Shopify brands?

Accepted Answer

When treated as a growth channel with consistent monthly execution, SEO produces strong ROI. Examples from the agency include $110K in ChatGPT-referred revenue, $75K in six months (4x ROI), $50K hot tub sales via Shopify SEO (5–6x ROI), $17K in 30 days (6x ROI), and $38K in one month (roughly 9–10x ROI, 170% revenue increase).

Your Shopify SEO Isn't Broken — It Just Doesn't Exist Yet

What "Broken SEO" Usually Actually Is

SEO Is a Growth Channel — When You Treat It Like One

What Month One of a Real SEO Strategy Looks Like

What Ongoing SEO Looks Like — Every Month After

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