Question 1

Is SEO dying because of AI search?

Accepted Answer

No. Google searches are at an all-time high, growing 4.7% year-over-year. The global SEO market is projected to reach $143.9 billion by 2030, up from $82.3 billion in 2023. Adobe acquired Semrush for $1.9 billion in 2025. The data points in one direction: SEO is growing.

Question 2

Are people using ChatGPT instead of Google?

Accepted Answer

They're using both. Google users search 16 times more per month than ChatGPT users (200 events vs. 12.2). 99% of people using generative AI tools also continue to use search engines. ChatGPT handles information queries. Google handles transactions. For e-commerce brands, that distinction matters.

Question 3

How much revenue do e-commerce brands actually get from ChatGPT?

Accepted Answer

Currently under 2% of total revenue for most brands the agency works with, versus 20–40% from organic search. One outlier client generated $110K from ChatGPT referrals in a year — still only low single-digit percentages of their total revenue. Agentic commerce is coming, but Google is still where e-commerce money is made right now.

Question 4

How fast is ChatGPT growing?

Accepted Answer

ChatGPT went from 265 million visits in December 2022 to 683 million in January 2023, and reached 5.2 billion visits in July 2025 — up 10.5% from the previous period. It's growing fast, but Google still processes over 1.2 trillion searches annually in the US alone and holds around 82–83% of global search market share.

Question 5

Should e-commerce brands invest in AI SEO or traditional SEO?

Accepted Answer

Both, but with clear priorities. Traditional Google SEO is where e-commerce revenue is generated today — organic search drives 20–40% of revenue for most brands versus under 2% from LLMs. AI SEO (GEO, AEO) is worth building now as a future bet, particularly for top-of-funnel informational visibility. The money is still on Google.

Question 6

Why is Adobe buying Semrush a good sign for SEO?

Accepted Answer

Adobe paid $1.9 billion for the leading SEO platform. Industries where the tools are dying don't attract nearly-billion-dollar acquisitions from enterprise software companies. The deal signals institutional confidence in SEO's long-term trajectory, even if Adobe had broader integrations in mind beyond SEO alone.

SEO Isn't Dying — The Data Says It's Entering Its Golden Era

The Semrush Acquisition

The Market Numbers

Google's Search Volume Is at an All-Time High

ChatGPT Is Growing — And Google Users Still Search Far More

What This Means for E-Commerce Brands

Frequently Asked Questions

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