Dropshipping SEO: How To Grow Your Revenue

Want to boost your dropshipping business? The power of Search Engine Optimization (SEO) is exemplified by an e-commerce brand that increased its monthly revenue from $3,000 to $343,000 in just 48 days by implementing a straightforward SEO strategy. This guide will walk you through the five simple steps they used to achieve this growth.

The Amazing Results of SEO

The brand saw a 105x return on its SEO investment in just 48 days. Their main keyword increased from 300 to 33,000 monthly searches. By focusing on SEO, they became leaders in their niche. Even when other businesses copied their product and spent money on ads, they stayed ahead because of their strong SEO foundation.

The 5-Step SEO Strategy

Here are the five steps used to achieve this remarkable growth:

1. Quick Technical SEO Fixes

2. Product Page Optimization

3. Creating Topical Authority

4. Strategic Internal Link Building

5. Entity Building

Quick Technical SEO Fixes

Technical SEO is about ensuring your website is easily understood and crawlable by search engines. This includes fixing errors and addressing any limitations imposed by your e-commerce platform.

For most e-commerce stores, technical SEO is often considered the least important part of SEO, especially when compared to on-page and off-page optimization. However, by focusing on the most crucial fixes, you can see quick and significant results, making your efforts more efficient and rewarding.

In this case, the website was new and only had one product. The technical SEO fixes were done in just 2 hours. While there was room for improvement, the changes were good enough to drive significant revenue growth.

Product Page Optimization

Optimizing your product pages is key to ranking for your target keywords. Here's how to do it:

• Put your target keyword in the URL.

• Include the keyword in the product title (H1).

• Add the keyword to the meta title and description.

• Use the keyword in the image text.

• Mention the keyword several times in the product description.

If you have multiple products, repeat this process for each product and its corresponding collection page. It may seem tedious, but it's crucial for SEO success.

Creating Topical Authority

Topical authority is about showing Google that your website is a trusted source of information on a specific topic. You can build topical authority by creating high-quality blog content and building links.

Think of websites like WebMD and Healthline. They rank high for almost any medical search because they have established a significant amount of topical authority over the years.

For e-commerce, you don't need to write millions of blog posts. Usually, 20 to 100 blog posts are enough. As you build topical authority, you will rank higher for your main keywords.

Tip: Google trusts websites that create helpful content.

How to Build Topical Authority

Suppose you're in a well-established product category, such as skincare or supplements. In that case, you can examine what your competitors are doing. Write about topics like:

• Top skincare supplements

• Benefits of specific supplements

• Risks of each supplement

• Comparisons between similar supplements

If you're in a new product category with no competitors, you'll need to find content ideas on your own.

Finding Content Ideas on Reddit and Quora

Reddit and Quora are excellent platforms for discovering what people are asking about in your product category. Look for questions about how the product works, its manufacturing process, and other common concerns.

In this case, the brand created an FAQ page based on questions found on Reddit and Quora. They also added an FAQ schema to the page, which helped them earn featured snippets in search results. They continue to add new questions and answers to the page and link to it from their blog content.

Strategic Internal Link Building

Internal links are links that connect different pages on your website. They are a simple way to boost your SEO. Internal links pass value to your most important pages and help Google crawl your site. Plus, they are free, and you have complete control over them.

Internal links can be more effective than backlinks.

Build internal links from your blog posts to your product pages or collection pages. Use keyword-specific anchor text to help Google understand the content of the target pages.

Entity Building

Entity building is about making your brand a recognized entity in Google's eyes. The more backlinks you have, the more Google trusts your website. Backlinks are like votes of confidence from other websites.

There are many ways to build backlinks. The key is to use a variety of methods to create a well-rounded link profile.

For this brand, the most impactful link-building strategies were:

• UGC links from Reddit and Quora: Engage with users on these platforms and link back to your site when relevant.

• Tiered link building: Build links to your backlinks to boost their effectiveness.

• Press indication: Share news about your brand on multiple platforms.

• PR links: Get links from high-authority publications.

Using Reddit and Quora for Link Building

Since the algorithm updates in 2023, Google has been favoring content from Reddit and Quora. These platforms can be used to create a positive signal for your website.

Search for your target keyword on Reddit and Quora. Create profiles and respond to questions and comments, including a link to your website when it makes sense.

By doing this, you can create a new entity in Google's eyes. You're showing Google that your website is the go-to source for information about your product category.

Take Your Dropshipping Business to the Next Level

By following these five steps, you can improve your dropshipping SEO and drive significant revenue growth. Remember to focus on technical SEO, product page optimization, topical authority, internal linking, and entity building.

Ready to see similar results for your own business? Start implementing these strategies today!