How Felix & Norton Ranked #1 on Google: An SEO Success Story

Felix & Norton, a gourmet cookie brand based in Montreal, Canada, sought to expand its business. They partnered with an SEO agency to enhance their online presence. This is the story of how they achieved first-page rankings and boosted their online sales.

The Challenge: Getting Noticed Online

Before partnering with the SEO agency, Felix & Norton were aware of the need to invest in SEO. They understood that their brand, with a rich history and story dating back to 1985, required a robust SEO strategy to enhance its search engine rankings. This was their unique challenge, and they were ready to tackle it head-on.

Their main goals were to:

• Increase brand awareness

• Drive more traffic to their website

• Track the growth of interest in their brand

They wanted to see real progress in their Google Search Console, which would prove that their efforts were paying off.

The Strategy: Building a Strong SEO Foundation

Felix & Norton recognized that SEO is a key part of any business's foundation. It helps you get a good return on investment by advertising what you do and what you're known for.

Here's what they focused on:

• Driving traffic with ads and content

• Raising awareness locally around their store and food truck

SEO for Brick-and-Mortar

Felix & Norton, with both an online store and a physical store, had a unique SEO strategy. The SEO agency focused on helping them rank well both nationally in Canada for their online sales and locally for their brick-and-mortar location. This comprehensive approach ensured their growth in both online and local stores.

The Results: Growth and Success

Within months of working with the SEO agency, Felix & Norton saw impressive results:

• Highest organic revenue and traffic month ever.

• Number one rankings for all of their target keywords.

The company experienced a 5-7% increase in organic traffic specifically related to their products.

Key Takeaways: What Felix & Norton Learned

• SEO is a must-have: It's a fundamental part of your digital presence.

• Holistic Value: Understand the many benefits of SEO.

• Work with experts: Find a team that is transparent, efficient, and delivers results.

Advice for Other Brands

When asked for advice on SEO for other brands, Simon, the COO of Felix and Norton, said that if someone is on the fence about working with an SEO agency, they need to understand the holistic value of SEO.

He believes it is something that you need to incorporate into the foundation of your business. He also stated that the agency is doing fantastic work, is super transparent, and the job gets done.

The Future: More Growth Ahead

Felix & Norton plans to keep growing by:

• Opening more points of sale to make their products more accessible.

• Raising awareness of how to enjoy cookies to their best.

They are also working on SEO for their frozen cookie dough. This will let customers bake fresh cookies at home.

Is SEO Right for Your Business?

Felix & Norton's success story is a testament to the power of SEO. If you're looking to expand your business and reach more customers, investing in SEO is a strategic move. It can significantly enhance your online presence, drive more traffic to your website, and ultimately, boost your sales. Let Felix & Norton's journey inspire you to take your business to the next level with SEO.

Ready to take your business to the next level? Consider investing in SEO to see the results you've been waiting for!