Easy SEO Trick: Rank #1 on Google Faster with Internal Linking

Do you want to rank higher on Google? Internal linking could be the key, especially if you have an online store with a large number of products. It's a way to tell Google what's important on your site. If done correctly, internal linking can lead to significant improvements in your search rankings.

Why Internal Linking Matters

Many e-commerce businesses already have good SEO authority. They don't use it well. This means they have a strong website, but they don't distribute authority evenly across all their pages. Internal linking helps you share that authority. Instead of building backlinks or writing more blog posts, focus on linking your pages together.

Think of internal linking as a straightforward rulebook for Google. You're essentially guiding Google on how to navigate and comprehend your site. This direct influence on how Google ranks your site can be a game-changer for your online success, instilling confidence in your SEO strategy.

How to Use Internal Linking

I have previously discussed internal linking, and here are some key points to consider.

Be Aggressive

Don't just add a few internal links. Be very active—link often and on many pages. You want to show Google exactly how your site should be understood.

Focus on Collection Pages

Collection pages are essential for e-commerce. Ensure that you have multiple links pointing to these pages. Link from your:

• Main navigation

• Homepage

• Footer

• Blog content

• Similar collections

If your main navigation appears too cluttered, consider using dropdown menus to simplify the layout. It's better to have a slightly crowded menu than to miss out on valuable links.

Use Strong Anchor Text

Use exact match and near match anchor text in your internal links. For instance, if you're linking to a page about 'best running shoes', use' best running shoes' as the anchor text. This helps Google understand the page's content.

Anchor text is the clickable text in a hyperlink.

Understand Different Link Types

Different types of links work in various ways. In-content links, which are links within the body of your content, are essential for internal linking.

Boost Authority

To improve a page's ranking, you need to enhance its relevance or authority. Improving relevance means updating the content on the page. Improving authority can be done quickly with internal linking.

Here's how:

1. Find a page on your site that already has many links.

2. Add a link from that page to the page you want to rank higher.

This shares some of the authority from the strong page to the weaker page. You should see the ranking improve within a week.

A link from a page with more traffic is more valuable than a link from a page with less traffic.

Examples of Great Internal Linking

Internal linking boosts your rankings.

Client Example

One client I worked with had considerable authority but wasn't utilizing it effectively. We updated their internal linking. We focused on cleaning up unclear anchors and fixing keyword issues. Within 40 days, they jumped to the number one spot for many keywords. This resulted in thousands of additional visitors to their site.

Gymshark Example

Gymshark is an excellent example of a brand that uses internal linking well.

They add simple in-content links to their collection descriptions. They also add many links at the bottom of the page. Some people may think it looks "ugly," but it works. Gymshark generates a significant amount of revenue from SEO.

Gymshark is ranking number one for many high-volume keywords. These include:

• Sports bra

• Workout sets

• Flared leggings

• Gym bag

• Athletic shorts

• Oversized Ts

• Workout tops

With Gymshark's internal linking strategy, they're reaping the rewards of over 300,000 visitors a month from SEO alone. Just imagine the potential for your website. This should ignite a sense of excitement and eagerness to implement these strategies and watch your traffic soar.

Key Takeaways

Internal linking is a potent SEO trick. It's the fastest way to influence your rankings. Focus on being aggressive and deliberate with your internal links. If Gymshark can make millions, so can you!

Ready to unlock your website's full potential? Start implementing these internal linking strategies today and watch your rankings climb.