How to Boost E-Commerce SEO: A Real-World Example

Want to grow your e-commerce business with SEO? This post will demonstrate how we helped a health and wellness brand increase its organic revenue from $43,000 to $72,000 per month. These are the steps we took to enhance their search engine optimization (SEO) and increase sales.

Understanding the Client's Goals

The first step was to speak with the brand's founder and understand their objectives. We wanted to know what they hoped to achieve with SEO. This helped us create a plan that would yield the best results for them.

Instead of trying to rank for many keywords, we focused on two collections. These collections had the best profit margins and were popular with customers. By focusing our efforts, we could make a bigger impact.

Key SEO Strategies That Worked

Here's a breakdown of the SEO strategies we used to help the brand:

High-Quality Blog Content

Many brands lack the time or skills to create compelling blog content. We made a content strategy and wrote detailed instructions for each blog post. Our team drafted the content, and the brand spent only 30 to 60 minutes per month reviewing it.

A strong content strategy is crucial for achieving SEO success.

Targeted Content Strategy

The previous agency picked keywords randomly. We developed content strategies to improve the search engine rankings of the brand's main product pages. We created content clusters and employed other methods to establish the brand as an authority in its field.

Strategic Link Building

Building links is crucial for achieving success in competitive search results. The brand was building a few links each month, but many were from low-quality websites. We built links through:

• Public relations

• Niche edits

• Relationships with journalists and bloggers

• Guest posting

• Platforms like Reddit and Quora

We secured links from high-authority sites like Yahoo Homes and Garden and Apartment Therapy.

Money Page Optimization

One of the biggest mistakes in e-commerce SEO is not optimizing your "money pages," especially collection pages. This was one of the first things we fixed. As a result, the brand moved 120 keywords into the number one spot in search results.

Optimizing your money pages can lead to significant improvements in your search rankings.

Smart Internal Linking

Internal linking refers to the process of linking to other pages within your website. The previous agency had built links from product pages to blogs, which is not the best approach. We spent weeks remapping these links and finding new opportunities. We also added new internal links as we built out the topic clusters.

Internal linking helps Google understand your website's structure and can boost your rankings.

Our Unique Approach

Our approach to SEO is not unique, but also deeply personalized. We don't just give brands a generic strategy and assign them an account manager. The founder of our agency creates every strategy, ensuring it aligns perfectly with your brand's unique goals and challenges. Our small team then carries out the task. There are no account managers. You work directly with the person who created the strategy, making sure your voice is always heard.

Each strategy is tailored to the brand. But they all start the same way:

1. Identify your goals and focus on collections.

2. Determine opportunities.

3. Build a plan for success.

We use a four-phase strategy:

1. Technical audit and fixes

2. Money page optimization

3. Topical authority building with middle and top-of-funnel content

4. Backlink building

Phases three and four co-occur. This is where things start to take off.

Is This Right for You?

This approach is not for everyone. If you just launched your brand, it may not be the right fit. But if you are tired of:

• Zero organic revenue growth

• Working with an ineffective agency

• Wanting to drive traffic without paid ads

It might be for you.

Here are some signs that you may be a good fit:

• The previous agency gave you a keyword and expected you to do all the work.

• The content strategy seemed random.

• They only built a few low-value links.

• They didn't optimize your money pages.

• Their internal linking was disorganized.

If you are currently dealing with an account manager who doesn't understand your business, we can help. If you're tired of getting no results after spending thousands of dollars, we can help. And if your brand is currently making at least $1,000 per month and is ready to become a seven-figure-a-year brand, then this is the framework for you.

Our service is designed to be as hands-off as possible, requiring only a couple of hours of your time each month. In that time, we can double your organic revenue and traffic, allowing you to focus on other aspects of your business. Let us handle the SEO, while you reap the rewards.

Ready to transform your SEO? Contact us today to learn more!

In Conclusion

By focusing on a few key SEO strategies, we helped a health and wellness brand significantly increase its organic revenue. These strategies included high-quality blog content, targeted content, strategic link building, money page optimization, and smart internal linking. If you're ready to elevate your e-commerce SEO, consider implementing these strategies.