10 SEO Strategies That Work in 2024

Is your website not showing up on Google? Search Engine Optimization (SEO) can help. I tested 100 SEO strategies over the last few months. Here are the top 10 that are working right now to help you rank on page one.

1. Build a Simple Website

You don't need a fancy website to rank high on Google. Many successful brands use basic, free themes. The key is to ensure your content is easy to read, add some pictures, and maintain a consistent color scheme. It's all about simplicity and readability.

• Make sure your content is easy to read.

• Add some pictures.

• Use a consistent color scheme.

A simple website is all you need for good SEO.

2. Be Average at Technical SEO

You don't have to be a tech expert to improve your SEO. You don't need to know the code. Fix the basics, such as:

• Broken links

• Set up your robots.txt file correctly

• Thin or duplicate content

• Basic schema

Don't worry too much about page speed. If your site loads in under 3 seconds, it's good enough. Focus on building links and writing content instead.

3. Do Keyword Research

Before you write anything, find the right keywords. Start with keywords related to your products or services.

• E-commerce: Product and collection pages (e.g., "collagen supplements for men")

• Local business: Location and service pages (e.g., "air conditioning repair in Los Angeles")

Discover what customers search for just before they make a purchase. What questions do they have? List keywords based on search volume and how competitive they are. Then, identify keywords that people use when they first begin searching for your product or service.

4. Plan Your Content

Write content in the same order as your keyword research. Start with bottom-of-the-funnel keywords and work your way up. Create a content plan. Don't just write blogs and wait to optimize your main pages. You won't make money that way.

The amount of content you need depends on the following:

• Your competitors

• Your industry

• The time of year

• Your team's size

A reasonable rate is four to eight blogs per month. Start by building and optimizing your main pages. Then, move on to content for the middle and top of the funnel.

5. Organize Content by Cluster

A cluster is a group of pages that share a common main topic. If you have many pages, build clusters. Finish one cluster before moving to the next. This helps you establish topical authority more quickly. By focusing on one cluster at a time, you can drive traffic and make money.

6. Optimize Your Main Pages First

Put your keywords to work on your money pages. For each page, add the target keyword in these places:

• H1 title

• Meta title

• Meta description

• URL

• The first sentence of the page

• Throughout the content

• Image alt text

It might take time, but it's essential. Optimizing a page can lead to more sales.

7. Write Better Blog Content

Focus on quality over quantity. Write four to eight high-value blogs each month. These blogs should rank on the first page of Google.

Use AI to help you write first drafts. Then, improve the content to make it better than your competitors. People can tell if the content is generic. They want to buy from brands that invest in quality content.

8. Build Internal Links

Internal links are links from one page on your site to another. They are essential for SEO. They do the same thing as backlinks, but you control them.

• Link from every blog in a cluster to the money page.

• Link between blogs in the same cluster.

Here's a simple plan:

• The first link on every blog should point to the money page in that cluster.

• Add links to at least four or five other blogs in the same cluster.

9. Pay for Backlinks

Backlinks are links from other websites to your site. Buying backlinks can be an easy way to build them. It might cost money, but it can save you time. Good backlinks usually cost between $100 and $400.

Instead of spending hours trying to get free links, invest in paid links.

10. Build Different Types of Backlinks

Here is a good mix of backlinks:

• Guest posts: Use branded anchor text to link to your homepage and blog posts.

• Link insertions: Use contextual anchor text to link to your money pages.

• PR syndication: Use branded and contextual anchor text to link to your homepage and money pages.

• Reddit links: Link to your homepage.

• Tier 2 and tier 3 backlinks: Link to your guest posts.

Build 5–15 backlinks a month. Along with these tips, this can help you get to page one in a few months.

In Conclusion

SEO is crucial for getting your website noticed. By using these strategies, you can improve your website's ranking and attract more customers.

Start today and watch your website climb the ranks! Need help with your SEO strategy? Consider working with an SEO agency to boost your website's performance!