How We Increased a Brand's Revenue to $30,000/Month with SEO

Is your online store not growing as fast as you'd like? Search Engine Optimization (SEO) can help. SEO is about making your website show up higher in Google's search results. This can bring more customers to your site without requiring paid advertising. We utilized SEO to help a brand increase its revenue from $12,000 to $30,000 per month. Here's the plan we used so that you can try it too.

Fixing Past Mistakes

The first step was to fix the problems caused by previous SEO work. The brand had hired a freelancer who used some bad practices. They had built hundreds of low-quality links and created numerous blog posts that offered no value. These practices could have negatively impacted the website's ranking, resulting in a decline in organic traffic and potentially leading to penalties from search engines.

Here's what we did:

• Removed outdated content: We removed many old blog posts that were no longer ranking. We redirected them to other pages. This made the website cleaner and easier for Google to understand.

• Improved website quality: We fixed technical issues on the site. This included fixing broken links, improving the site's structure, and adding essential details.

On-Page Optimization

On-page optimization refers to making changes to your website to enhance its search engine ranking. We started by doing keyword research.

• Keyword Research: We consulted with the brand's e-commerce manager to identify the most effective keywords for their products. We searched for keywords that people use when they are ready to make a purchase. We then optimized each collection page for those keywords.

• Ranking: The collection page consistently ranked number one or two for many keywords.

Building Authority with Content

We aimed to create content that would establish the brand as an authority in its field. Building authority means making content that is informative, trustworthy, and valuable to your target audience. This can be achieved through in-depth research, clear and engaging writing, and regular updates to keep the content relevant.

• Updated Old Blogs: We updated about 10 old blog posts that had potential. We added more text to make them longer and more helpful. We also removed unnecessary images.

• Internal Links: We added internal links to the blogs. This helps Google understand which pages are most important.

• New Blogs: We started writing new blog posts that were focused on specific topics. We publish about four posts each month. These blogs were well-researched and included links to product pages.

• Focus: Instead of writing about general topics, we wrote about specific types of products. For example, if the brand sold handbags, we wrote about different kinds of handbags. This helped us build authority faster.

When creating content for your brand, focus on building authority for each collection page. This will help those pages rank higher in search results.

Link Building

Link building is the process of getting other websites to link to your website. This helps Google see that your website is trustworthy and essential.

• Quality over Quantity: Instead of building hundreds of low-quality links, we focused on creating a few high-quality links.

• Types of Links: We established links through guest posts, niche edits, and public relations (PR) efforts. These links pointed to both the blog content and the product pages.

• Natural Profile: This gave the website a natural-looking link profile. This is important for avoiding penalties from Google.

The Results

After about six months, the brand's organic revenue skyrocketed from $12,000 to an impressive $30,000 per month. This remarkable growth is a testament to the power of SEO and should inspire you to take your brand to new heights.

• Increased Clicks and Impressions: The number of clicks and impressions from Google searches increased significantly.

• Revenue Growth: The brand's revenue grew steadily each month. November was a significant month due to Black Friday and Cyber Monday. However, even before that, the brand was on track to generate $30,000 in organic revenue.

All Pieces Must Work Together

Optimizing product pages, building links, and improving blog content are not standalone strategies. They are interconnected elements of a comprehensive SEO approach. Understanding this complexity is key to implementing an effective SEO strategy for your brand.

Is your brand ready to grow? Enhancing your website and expanding your content will help you reach the next level.